Marketing Coordinator

The Marketing Coordinator supports content creation, social media management, event coordination, and patient experience initiatives at NOVA Plastic Surgery and Dermatology, with some front-desk duties.

Location

McLean, VA (onsite)

Salary

USD 20 - 25 per hour

Responsibilities

• Produce high-resolution photo and video content across the practice
• Record providers, treatments, before-and-after results with patient consent, educational segments, and behind-the-scenes footage
• Develop engaging content for Instagram, Facebook, TikTok, YouTube Shorts, and other digital channels
• Edit videos using CapCut or comparable editing software
• Design graphics with Canva or similar design tools
• Plan and publish social media posts
• Assist in maintaining the marketing content calendar
• Monitor comments, direct messages, and overall social engagement
• Stay informed on social media trends and propose creative content ideas
• Collaborate with providers and medical assistants to identify content opportunities
• Organize and manage digital photo and video libraries
• Ensure all content aligns with NOVA's luxury brand standards and messaging
• Assist with planning and executing practice events, open houses, community events, and promotional activities
• Coordinate event logistics, supplies, vendors, and setup
• Capture event photos and videos for future marketing use
• Help promote upcoming events across social media channels
• Support event setup and breakdown as needed
• Reach out to potential community partners to develop relationships
• Welcome patients with professionalism and warmth
• Deliver an exceptional luxury patient experience
• Answer incoming calls promptly and professionally
• Respond to web inquiries, chat requests, and incoming leads
• Schedule consultations using established scripts and scheduling guidelines
• Enter and maintain accurate information in Aesthetix and Boulevard
• Complete assigned lead follow-up tasks
• Maintain accurate documentation and patient communication
• Assist with patient check-in and check-out
• Process payments accurately
• Help maintain a clean, organized, and welcoming reception area
• Support scheduling needs to maximize provider productivity
• Keep marketing assets and files organized
• Assist with administrative marketing projects
• Support promotional campaigns and practice initiatives
• Help track basic social media engagement and campaign performance
• Assist with other marketing and operational projects as assigned

Requirements

• Creative and passionate about social media
• Comfort with using a smartphone to capture quality photo and video content
• Organized with exceptional attention to detail
• Friendly, outgoing, and comfortable interacting with patients
• Ability to multitask in a fast-paced environment
• Professional with strong verbal and written communication skills
• Dependable and able to work independently while collaborating with a team

Technologies

• CapCut
• Canva
• Aesthetix
• Boulevard
• Meta Business Suite
• Instagram
• Facebook
• TikTok
• YouTube Shorts

What success looks like

• Delivers engaging, high-quality content on a consistent basis
• Contributes to the growth of the practice's online presence and community engagement
• Represents the practice professionally across online and in-person interactions
• Facilitates successful marketing events
• Answers patient inquiries promptly and professionally
• Supports converting prospective patients into scheduled consultations
• Maintains an exceptional luxury patient experience during every interaction
• Demonstrates adaptability, creativity, initiative, and a positive attitude