Manager, Talent Content Marketing
Manager
Marketing
Business Development
Campaign Management
Content Marketing
Cross-Functional
Digital Marketing
Email Marketing
Employer Branding
Event Management
HR
Lead Generation
Management
Marketing Analytics
Marketing Automation
Marketing Collateral
Marketing Materials
Marketing Strategy
Partner Management
Project Management
Reporting and Analytics
Talent Acquisition
Talent Marketing
Job Description
Hilton is seeking a Manager, Talent Content Marketing to lead the development of talent-focused content that attracts, engages, and converts candidates. This onsite role in McLean, VA partners with business leaders and the Employer Brand team to create scalable, content-led recruitment experiences that align with Hilton’s hiring priorities. It combines strategic storytelling with data-driven optimization to move talent through the funnel across multiple channels.
Location: McLean, VA (onsite). Salary: USD 80,000 - 120,000 per year. Minimum experience: 6 years. Education: Bachelor's degree (BA/BS).
Responsibilities
- Establish and maintain talent personas such as Early Talent, Veterans, job families, and locations, ensuring messaging is tailored to each audience
- Create email nurture programs that guide candidates from event participation or interest to active job consideration
- Produce and refine content across formats like emails, landing pages, long-form articles, webinar scripts, and partnership toolkits aligned to persona journeys
- Plan and manage the content calendar for webinars, partner events, and talent community communications, including promotion and follow-up
- Serve as the primary owner of recruitment marketing activation for national and local partnerships, including event promotion, post-event emails, and performance tracking
- Assess and enhance job category pages, career path content, and FAQs to improve discoverability in AI-powered search tools
- Report on engagement metrics (email open rates, webinar attendance, event-to-apply conversion, segment-based application lift) and identify optimization opportunities
Requirements
- 6+ years of experience in content marketing, lifecycle marketing, or audience engagement strategy
- Proven ability to build segmented, persona-driven content strategies across email, web, and event channels
- Experience designing and implementing lifecycle and nurture programs that move audiences from awareness to conversion or application
- Strong use of performance data (open rates, click-through rates, engagement, and conversion metrics) to refine content strategy
- Experience collaborating across marketing, HR, Recruiting, or business teams to align messaging with priorities
- Bachelor's degree (BA/BS) in Marketing, Communications, Journalism, Business, or related field
- Experience applying content and lifecycle strategies within talent acquisition, employer brand, or recruitment marketing
- Familiarity with CRM, email marketing, or marketing automation platforms
- Knowledge of SEO best practices and AI/LLM content optimization
- Experience building structured content hubs or persona-based landing page pathways
- Ability to translate audience engagement into measurable pipeline or conversion outcomes
- Experience presenting strategy and performance insights to senior partners
Benefits
- Incredible travel perks with 110 nights of discounted travel and room rates as low as $40 per night through the Go Hilton travel program
- Own a piece of Hilton with the employee stock purchase program (ESPP) offering a 15% discount on shares
- Paid parental leave for eligible Team Members, including partners and adoptive parents
- Personalized caregiving support with dedicated concierge services for navigating caregiving needs
- Crisis concierge providing a single, compassionate point of contact for support during times of loss
- Mental health resources via the Employee Assistance Program with free counseling and support
- Generous paid time off to rest, recharge, and attend to what matters most
- Comprehensive health and welfare benefits covering medical, dental, vision, and related needs
- Retirement plans designed to help secure financial stability for the future
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