The Senior Marketing Manager role is based in San Francisco, CA on site, guiding Amazon Stores Talent Marketing with a data driven, conversion focused approach. The position offers a salary range of USD 118,200 to 160,000 per year and requires a minimum of six years of experience in marketing.
Responsibilities
- Strategic Partnership: Act as the trusted advisor and single point of contact for Stores Talent Acquisition leadership. Cultivate deep relationships with recruiting leaders from Senior Managers to VPs and own all planning workstreams for Stores and One Medical marketing.
- Conversion Strategy: Collaborate with the One Medical TA team and Stores leadership to convert awareness into action, turning brand perception into qualified applicants and accepted offers through conversion focused campaigns.
- Global Campaign Execution: Coordinate with regional marketing teams in NA and LATAM and with agency partners to deliver integrated, high performing recruitment marketing campaigns aligned to hiring priorities.
- Data-Driven Prioritization: Analyze hiring data to identify priority roles based on difficulty-to-hire metrics and business impact. Develop and validate annual and quarterly roadmaps with TA leadership, incorporating flexibility for changing business needs.
- Performance Optimization: Monitor and continuously optimize campaign performance against conversion metrics such as application volume, application quality, interview-to-offer ratios, and offer acceptance rates.
- Request Management: Serve as the single entry point for all Stores marketing requests, from long-term strategic initiatives to urgent hiring pushes. Balance capacity against impact.
- Cross-Functional Collaboration: Partner with Creative Services, Performance Marketing, Journey Orchestration, and recruiter enablement teams to deliver seamless end-to-end candidate experiences.
- Reporting & Governance: Deliver regular progress reports to TA leadership, maintain a weekly, monthly, and quarterly business review cadence, and provide optimization insights to marketing teams.
Requirements
- 6+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across multiple timezones and languages
- Experience communicating results to senior leadership
Technologies
Benefits
- Health insurance (medical, dental, vision, prescription, Basic Life and AD&D insurance with option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
- 401(k) matching
- Paid time off
- Parental leave
- Sign-on payments
- Restricted stock units (RSUs)
A Day In The Life
Typically, the week begins with a review of conversion dashboards across the Stores portfolio to identify where optimization is needed, such as noticing Pharmacy roles performing strongly while Whole Foods Market leadership hiring requires attention. An optimization plan is drafted and aligned with the recruiting director. On Tuesday, a campaign brief for a One Medical hiring push is prepared, with coordination across LATAM on timeline and creative direction. By Wednesday, a strategy session with a Stores VP translates a Prime hiring surge into a prioritized marketing plan that the team can execute in weeks. Thursday features a quarterly business review where results are presented, highlighting improvements in offer acceptance rates for hard to fill tech roles. Friday may bring an urgent request for a niche Amazon Style role, requiring capacity assessment and a decision to slot into the roadmap or launch a targeted effort. Across all days, the role balances multiple business lines, audiences, and hiring dynamics while keeping stakeholders aligned and campaigns focused on accepted offers.
About the Team
Amazon's Attraction, Influence, and Marketing (AIM) organization blends marketing innovation with talent acquisition. The team uses data-driven insights, emerging social strategies, and integrated campaigns to scale Amazon's employer brand.
The Talent Marketing team within AIM leads storytelling, technology, and employer marketing, combining the creativity of a marketing agency with the strategic rigor of a global business. It partners with Talent Engagement, Employer Brand, Creative Services, Journey Orchestration, and Paid Marketing Services to bring campaigns to life.
This role suits someone passionate about marketing, comfortable with ambiguity, and eager to influence how Amazon attracts and hires talent across some of its most iconic consumer brands.
