Digital Marketing Specialist | Social Media

Responsibilities

• Manage and grow the organization’s social media presence with a focus on culture and brand awareness.
• Plan, coordinate, and execute digital marketing campaigns that support key programs and initiatives.
• Create and schedule engaging content for social media.
• Monitor platform engagement and respond to comments and messages promptly and appropriately.
• Collaborate with recruiting and other teams to align digital efforts with organizational goals.
• Coordinate the digital marketing calendar and keep campaigns on schedule.
• Utilize Wrike to manage multiple projects, timelines, deliverables, and team collaboration.
• Develop and implement strategies to grow engagement and improve campaign performance.
• Manage Youth Villages online reputation on Glassdoor and Indeed.
• Track, analyze, and adjust digital marketing performance based on insights and best practices.
• Occasionally work evenings or weekends to support events or live social media coverage.
• Perform additional duties as assigned.

Requirements

• Bachelor’s degree in marketing, communications, journalism, digital media, analytics, or a related field.
• Minimum 3+ years of marketing experience with emphasis on social media or recruitment marketing (preferred).
• Proficiency with Canva or similar design tools for social content.
• Experience with social media scheduling and analytics platforms.
• Proficiency in Wrike or comparable project management software.
• Excellent time management, communication, and organizational skills.
• Experience leading digital marketing campaigns across multiple platforms.
• Strong writing, editing, and content creation abilities.
• Strong interpersonal skills and the ability to build cross-department relationships.
• Solid understanding of social media best practices, including trends, engagement, and performance tracking.
• Flexibility to accommodate occasional non-standard hours.

Technologies

• Wrike
• Canva
• Glassdoor
• Indeed

Benefits

• Medical, dental, prescription drug coverage and vision
• 401(k)
• 2 weeks paid vacation (full-time) / 1 week paid vacation (part-time)
• 12 paid sick days per year
• 11 paid holidays
• Paid parental leave
• Mileage and cell phone reimbursement where applicable
• Tuition reimbursement and licensure supervision
• Growth and development through continuous training
• Clinical and administrative advancement opportunities