Marketing Jobs in Canton, OH

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11d ago

Enrollment and Marketing Specialist

Heritage Christian School Canton, OH

Canton, OH

11d ago

$42k+/yr Full time Marketing Admissions Analytics

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Job Description

Enrollment and Marketing Specialist role at Heritage Christian School in Canton, OH, onsite. The position guides the development and execution of a comprehensive marketing and enrollment plan to attract families, grow student enrollment and retention, and enhance the overall family experience.

Overview

Location: Canton, OH (onsite) • Salary: USD 42,000 per year • Education: Associate degree • Experience: 3+ years in marketing, admissions, recruitment, or sales preferred

Responsibilities

Develop and steer the school’s overall marketing strategy and roadmap
Plan and execute an enrollment growth program aligned with objectives, with measurable targets by grade level and program
Expand lead generation through events, referrals, church and community partnerships, corporate collaborations, and digital channels
Manage all stages of the enrollment process: inquiry intake, tours, applications, testing, onboarding
Engage with parents, prospective families, the community, and local leaders
Ensure timely, professional, and consistent communication with prospective families
Create and implement follow-up and nurture workflows for current and prospective families
Monitor and improve conversion rates across the admissions funnel
Design and implement student retention and re enrollment strategies
Utilize CRM and enrollment tracking systems for ongoing measurement
Analyze enrollment trends, conversion data, and retention metrics; provide regular reports to leadership
Produce and maintain content for the website, social media, and promotional materials
Uphold a positive brand image through communications, newsletters, press releases, ads, and events
Maintain ongoing communication with prospective and current families
Collaborate with administration to ensure branding and messaging align with the mission
Partner with the Advancement Officer on communications and events
Plan and manage special events and milestone celebrations
Operate across multiple computer systems for reporting, tracking, and communication
Maintain confidentiality of sensitive information about students and families
Perform other duties as assigned

Requirements

Bachelor’s degree in Marketing, Sales, Communications, Business, or related field, or equivalent experience
Excellent interpersonal skills and a genuine enjoyment of working with people
Three or more years of experience in marketing, admissions, recruitment, or sales preferred
Strong written and verbal communication abilities
Proficiency with social media platforms, marketing tools, CRM, Microsoft Office, and basic design software
Ability to manage multiple projects and meet deadlines
Solid interpersonal skills with students, parents, and staff
Commitment to upholding the mission of Heritage Christian School
Ability to pass Ohio Revised Code required background check and drug/alcohol testing

Technologies

CRM
Microsoft Office
Basic design software
Social media platforms

Benefits

401(k)
401(k) matching
Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

About Heritage Christian School, Canton

The school embraces a unique approach and values its distinct identity
Operates with a local mission field mindset
Supports living out faith alongside colleagues and sharing it with students
Serves a diverse student body from age 3 through 8th grade
Heritage family members are resilient problem-solvers dedicated to meeting students’ holistic needs
Staff are flexible, experienced with positive supports, and skilled in best practices for their areas
Working at Heritage Christian School offers the chance to plant seeds and witness the outcomes of that work

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