Enrollment and Marketing Specialist

Overview

Location: Canton, OH (onsite) • Salary: USD 42,000 per year • Education: Associate degree • Experience: 3+ years in marketing, admissions, recruitment, or sales preferred

Responsibilities

• Develop and steer the school’s overall marketing strategy and roadmap
• Plan and execute an enrollment growth program aligned with objectives, with measurable targets by grade level and program
• Expand lead generation through events, referrals, church and community partnerships, corporate collaborations, and digital channels
• Manage all stages of the enrollment process: inquiry intake, tours, applications, testing, onboarding
• Engage with parents, prospective families, the community, and local leaders
• Ensure timely, professional, and consistent communication with prospective families
• Create and implement follow-up and nurture workflows for current and prospective families
• Monitor and improve conversion rates across the admissions funnel
• Design and implement student retention and re enrollment strategies
• Utilize CRM and enrollment tracking systems for ongoing measurement
• Analyze enrollment trends, conversion data, and retention metrics; provide regular reports to leadership
• Produce and maintain content for the website, social media, and promotional materials
• Uphold a positive brand image through communications, newsletters, press releases, ads, and events
• Maintain ongoing communication with prospective and current families
• Collaborate with administration to ensure branding and messaging align with the mission
• Partner with the Advancement Officer on communications and events
• Plan and manage special events and milestone celebrations
• Operate across multiple computer systems for reporting, tracking, and communication
• Maintain confidentiality of sensitive information about students and families
• Perform other duties as assigned

Requirements

• Bachelor’s degree in Marketing, Sales, Communications, Business, or related field, or equivalent experience
• Excellent interpersonal skills and a genuine enjoyment of working with people
• Three or more years of experience in marketing, admissions, recruitment, or sales preferred
• Strong written and verbal communication abilities
• Proficiency with social media platforms, marketing tools, CRM, Microsoft Office, and basic design software
• Ability to manage multiple projects and meet deadlines
• Solid interpersonal skills with students, parents, and staff
• Commitment to upholding the mission of Heritage Christian School
• Ability to pass Ohio Revised Code required background check and drug/alcohol testing

Technologies

• CRM
• Microsoft Office
• Basic design software
• Social media platforms

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

About Heritage Christian School, Canton

• The school embraces a unique approach and values its distinct identity
• Operates with a local mission field mindset
• Supports living out faith alongside colleagues and sharing it with students
• Serves a diverse student body from age 3 through 8th grade
• Heritage family members are resilient problem-solvers dedicated to meeting students’ holistic needs
• Staff are flexible, experienced with positive supports, and skilled in best practices for their areas
• Working at Heritage Christian School offers the chance to plant seeds and witness the outcomes of that work