Sales & Marketing Director

Silver Birch Living is preparing to open an affordable assisted living community in Canton, Ohio in early 2027, and is hiring a Sales & Marketing Director to lead lease-up and support sustainable occupancy growth onsite. This position will focus on building referral relationships, executing sales and marketing strategies, and informing the local community about affordable assisted living options.

Role Overview

The Sales & Marketing Director will be responsible for driving lease-up efforts and expanding occupancy for a new senior living community. The role combines community education, sales and marketing execution, and active relationship building to strengthen referral pipelines and increase awareness across the local market.

Key Responsibilities

• Lead lease-up and ongoing occupancy growth
• Build referral networks and develop local relationships
• Develop and execute creative sales and marketing strategies
• Educate the community about affordable assisted living
• Represent Silver Birch Living with energy and passion

Required Qualifications

• 3+ years of sales success in senior living (preferred) or healthcare industry
• Strong networking and relationship-building skills
• Strong customer service orientation and dedicated resident advocate approach
• Proven track record in lease-up and occupancy growth
• Excellent communication and presentation skills
• Flexible schedule, including evenings and weekends as needed
• Valid driver’s license and reliable transportation

Benefits

• Certified Great Place to Work (2024-2025-2026)
• Competitive pay with performance-based bonuses
• Medical, dental, and vision coverage (BlueCross BlueShield)
• 401(k) and On Demand Pay
• Generous paid time off (PTO)
• Growth opportunities
• Opportunity to be part of opening a brand-new community