Team Lead Recruitment Marketing and Employer Brand

Work from Home is seeking a Team Lead Recruitment Marketing and Employer Brand to guide a dedicated Candidate Engagement team from an on-site position in Nashville, Tennessee. This role sits at the intersection of recruitment marketing and employer branding, owning the operational leadership of Candidate Engagement Specialists who support multiple divisions and lines of business. You will collaborate with Candidate Engagement leadership, Recruiting leadership, Senior CE Specialists, and vendors to drive multi-channel recruitment campaigns, employer-brand initiatives, and enterprise talent attraction innovation.

Responsibilities

• Supervise a team of Candidate Engagement Specialists, delivering day-to-day coaching, workload guidance, problem solving, and development support to foster a collaborative, innovative, and high-performing culture.
• Lead regular one-on-one meetings, team check-ins, performance discussions, and development conversations to ensure clear expectations, consistent support, and actionable feedback.
• Manage team performance through reviews, coaching, documentation, and performance planning in partnership with Candidate Engagement leadership and Human Resources as appropriate.
• Assist with identifying, interviewing, selecting, onboarding, and training Candidate Engagement team members.
• Own operational leadership for the aligned Candidate Engagement Specialists, including workload balancing, coverage planning, quality expectations, escalation support, and achievement of team goals.
• Serve as the first point of escalation for direct reports and Recruiting stakeholders, helping resolve operational questions and competing priorities while escalating broader risks or strategic decisions to Candidate Engagement leadership as needed.
• Proactively identify operational gaps, stakeholder pain points, and team support needs, then recommend and implement solutions with appropriate judgement.
• Provide clear and consistent communication to team members, stakeholders, and vendors regarding priorities, workflow changes, process expectations, escalations, and strategic initiatives.
• Provide operational oversight for multi-channel recruitment marketing campaigns across job boards, search engine marketing, social media, career site landing pages, hiring events, and other tactics in partnership with Senior Specialists and Candidate Engagement leadership.
• Partner with team members, vendors, and stakeholders to ensure recruitment marketing strategies align with business needs, workforce planning priorities, hiring outcomes, candidate experience, and return on investment expectations.
• Support execution of employer brand and content strategies developed with subject matter experts and leadership, including messaging, creative assets, employee storytelling, employer reputation efforts, and alignment to EVP and brand standards. Support enterprise recruitment marketing, employer brand, and online experience initiatives focused on improving efficiency, scalability, consistency, and performance in partnership with Candidate Engagement leadership.
• Monitor campaign performance metrics such as applications, hires, source quality, CPA, CPH, CTR, and CPC to highlight optimization and budget opportunities to Senior Specialists & Specialists.
• Use data, team insights, stakeholder feedback, and hiring trends to identify risks, opportunities, and recommendations for improvement.
• Proactively identify and implement opportunities to improve team workflows, reporting, templates, dashboards, playbooks, and stakeholder support models.

Requirements

• Bachelor's degree is required
• Minimum of 5 years of relevant experience
• At least 1 year of management experience

Benefits

• Comprehensive medical, prescription drug, dental, vision, behavioral health, and telemedicine coverage
• Wellbeing support, including free counseling and referral services
• Paid time off, paid family leave, long- and short-term disability coverage, and leaves of absence
• Retirement and financial benefits including a 401(k) plan with a 100% match on 3% to 9% of pay (based on years of service), Employee Stock Purchase Plan, flexible spending accounts, preferred banking partnerships, retirement readiness tools, rollover support, and financial wellbeing counseling
• Education support such as tuition assistance, student loan assistance, certification support, dependent scholarships, and a partnership with Galen College of Nursing
• Fertility and family-building benefits, adoption assistance, life insurance, supplemental health protection plans, auto and home insurance, legal counseling, identity theft protection, and consumer discounts