Sr. Manager, Finance – Marketing

Responsibilities

• Lead the annual budgeting and quarterly/monthly forecasting for the Marketing organization across global media, agency fees, digital and social, consumer promotions, and FAF-funded spend, ensuring alignment with corporate targets.
• Deliver monthly variance analysis and management reporting comparing actual spend to budget and forecast; identify drivers of variance and provide commentary and recommendations to senior leadership.
• Oversee FAF financial management, including fund accounting, accruals, reconciliations, and reporting, ensuring transparency and governance across all markets.
• Partner with Marketing leadership and agency/media teams to develop ROMI frameworks; track campaign performance, analyze spend efficiency, and provide actionable insights to optimize channel allocation.
• Build and maintain Marketing finance dashboards and reporting tools (OneStream, Alteryx, Tableau) to enable self-service analytics and improve spend visibility.
• Manage and develop a small Finance team supporting Marketing; set performance objectives, provide coaching, and foster a high-performance culture focused on accuracy and continuous improvement.
• Additional responsibilities may apply due to country, location, or department differences.

Requirements

• Bachelor’s degree in Finance, Accounting, Economics, or related business field; MBA or advanced degree preferred.
• 5–8+ years of FP&A or finance business partnering experience, with 2+ years of people management experience.
• Proven track record in financial analysis and reporting, with experience supporting a Marketing, brand, or consumer-facing business unit.
• Demonstrated ability to manage and develop direct reports; experience leading a small team in a collaborative environment.
• Strong knowledge of marketing finance concepts, including media spend management, agency billing structures, ROMI measurement, and consumer promotion accounting.
• Experience with FAF or cooperative advertising fund management is a strong plus.
• Experience with FP&A tools and advanced Microsoft Excel and PowerPoint skills; preference for OneStream, Alteryx, Tableau, SQL, and VBA.
• Understanding of GAAP, accrual accounting, and internal controls as they relate to Marketing expenditures and cooperative fund compliance.
• Exceptional communication and presentation skills; ability to synthesize complex financial information into executive-ready narratives.
• Highly organized and detail-oriented; able to manage multiple priorities in a fast-paced, deadline-driven environment.
• Ability to manage stakeholders and communicate effectively across Finance and Marketing teams.
• Experience in a Food & Beverage or QSR setting is an added advantage.

Technologies

• OneStream
• Alteryx
• Tableau
• SQL
• VBA
• Excel
• PowerPoint

Benefits

• Insurance Plans (Medical, Life)
• 401K
• Competitive Bonus
• Mobility Allowance
• Tuition Reimbursement
• Company Holidays
• Volunteering time
• And More