Marketing Data Analyst

The Marketing Data Analyst role supports GoToFoods’ Consumer Insights & Analytics team by turning campaign and consumer research data into actionable business insights. The position focuses on GTM performance measurement, loyalty-related analytics, market testing, forecasting, and strategic ad hoc analysis for brands and digital programs.

Key Responsibilities

• Support business analytics and marketing and consumer research initiatives across GoToFoods brands and digital programs.
• Collaborate with senior team members to analyze performance and generate insights that support strategic decision-making.
• Execute day-to-day analytical work across tracking GTM campaign metrics, loyalty engine partners, market testing, forecasting, and ad hoc strategic analytics.
• Coordinate with internal stakeholders and external research suppliers as needed to complete analysis and reporting.
• Help brand and digital teams apply consumer insights and data-driven analysis to improve outcomes.
• Partner across multiple groups, including Brand Marketing & Operations, Loyalty Customer Engagement, Digital Teams, and corporate centers of excellence (including Off-Premise, Loyalty, Revenue Management, and Culinary), as well as external research and data vendors.

Working Environment

This role is based in Atlanta, GA and is onsite.

Team and Collaboration Focus

Within the Consumer Insights & Analytics team, the Marketing Data Analyst will work closely with teams responsible for brand performance, loyalty customer engagement, and digital programs. The role also includes collaboration with corporate centers of excellence and external research and data vendors to support research-enabled and analytics-driven initiatives across GoToFoods.