Lifecycle Marketing Manager - Mom and Baby

Remote Lifecycle Marketing Manager for Mom & Baby at Aeroflow Health leads data-driven lifecycle email, SMS, and MMS campaigns and cross-functional initiatives across six product verticals to engage expectant and new moms.

Responsibilities

• Continuously identify opportunities and present data-driven recommendations to enhance lifecycle performance, customer experience, and business outcomes.
• Create and maintain a comprehensive lifecycle journey across email, SMS, and MMS, spotting gaps and opportunities for engagement and conversion; align with cross-functional partners on the broader customer experience.
• Prioritize initiatives based on potential business impact, customer value, technical complexity, and organizational priorities.
• Lead segmentation and personalization efforts to deliver timely, relevant messages tied to customer behavior and lifecycle stage.
• Ensure lifecycle programs complement site experiences, landing pages, and funnel initiatives.
• Collaborate with Brand Marketing and Creative to align messaging with content themes, brand storytelling, tone, and design standards.
• Develop and optimize a portfolio of lifecycle templates and creative examples for ongoing improvement.
• Work with MarTech to scope, test, and deploy automated journeys, dynamic content, and advanced segmentation; specify tagging, triggers, and personalization logic; coordinate feasibility and implementation with MarTech and WebDev.
• Support migrating legacy campaigns into Braze, ensuring smooth transitions in partnership with MarTech.
• Analyze performance data, customer behavior, and journey insights to refine lifecycle strategies.
• Own lifecycle campaign performance by monitoring results, identifying root causes, and implementing optimizations that move key metrics.
• Track and report lifecycle KPIs (engagement, conversion, lifetime value) in line with Marketing leadership priorities, and recommend data-driven optimizations.
• Work with Brand Marketing and E-commerce to ensure lifecycle efforts reinforce integrated campaigns, product launches, merchandising initiatives, and seasonal priorities.
• Collaborate with Marketing, MarTech, Sales Operations, WebDev, and Consumer Insights to align communications with funnel strategies and business goals.
• Coordinate with the MarTech team to translate lifecycle strategies into technically feasible builds optimized for performance.
• Clearly communicate lifecycle strategies, recommendations, and performance insights to cross-functional stakeholders and Marketing leadership.
• Support customer research initiatives such as surveys and feedback campaigns to inform lifecycle planning, in partnership with Marketing leadership; perform related duties as needed.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 4–6+ years in lifecycle and channel marketing (email and SMS), with experience in direct-to-consumer, eCommerce, or consumer health/wellness; strong grasp of customer journey mapping and lifecycle strategy.
• Hands-on Braze experience (or similar tools such as Iterable or Klaviyo), including automated journeys, segmentation, and campaign migrations.
• Proven ability to write compelling email and SMS copy and align messaging with brand voice and performance goals.
• High attention to detail, ensuring lifecycle campaigns are thoroughly reviewed, accurately executed, and optimized before launch.
• Experience designing and analyzing A/B or multivariate tests, applying insights to improve engagement and conversions.
• Ability to interpret customer behavior and campaign performance using analytics platforms (GA4, Looker, Tableau, or similar) to inform recommendations.
• Strong organizational and project management skills, with a track record of cross-functional collaboration (experience with Jira is a plus).
• Critical thinker with a builder mindset, ownership from strategy through execution, focus on business growth, and commitment to HIPAA/patient confidentiality.

Technologies

• Braze
• Iterable
• Klaviyo
• GA4
• Looker
• Tableau
• Jira

Benefits

• Fully remote role
• Competitive compensation
• Health plans with FSA or HSA options
• Dental insurance
• Vision insurance
• Optional life insurance
• 401K with company match
• 12 weeks of parental leave for birthing parent
• 4 weeks leave for non-birthing parent(s)
• Fertility stipends
• Free diapers
• Breast pump
• Paid holidays
• PTO accrual from day one
• Employee Assistance Programs