Lead Nurturing

Lead Nurturing Marketing Jobs

2 jobs found

3d ago

Lifecycle Marketing Manager - Mom and Baby

Aeroflow Health Asheville, NC 🇺🇸 Remote

Asheville, NC

3d ago

Full time Manager Marketing Analytics

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Job Description

Remote Lifecycle Marketing Manager for Mom & Baby at Aeroflow Health leads data-driven lifecycle email, SMS, and MMS campaigns and cross-functional initiatives across six product verticals to engage expectant and new moms.

Responsibilities

Continuously identify opportunities and present data-driven recommendations to enhance lifecycle performance, customer experience, and business outcomes.
Create and maintain a comprehensive lifecycle journey across email, SMS, and MMS, spotting gaps and opportunities for engagement and conversion; align with cross-functional partners on the broader customer experience.
Prioritize initiatives based on potential business impact, customer value, technical complexity, and organizational priorities.
Lead segmentation and personalization efforts to deliver timely, relevant messages tied to customer behavior and lifecycle stage.
Ensure lifecycle programs complement site experiences, landing pages, and funnel initiatives.
Collaborate with Brand Marketing and Creative to align messaging with content themes, brand storytelling, tone, and design standards.
Develop and optimize a portfolio of lifecycle templates and creative examples for ongoing improvement.
Work with MarTech to scope, test, and deploy automated journeys, dynamic content, and advanced segmentation; specify tagging, triggers, and personalization logic; coordinate feasibility and implementation with MarTech and WebDev.
Support migrating legacy campaigns into Braze, ensuring smooth transitions in partnership with MarTech.
Analyze performance data, customer behavior, and journey insights to refine lifecycle strategies.
Own lifecycle campaign performance by monitoring results, identifying root causes, and implementing optimizations that move key metrics.
Track and report lifecycle KPIs (engagement, conversion, lifetime value) in line with Marketing leadership priorities, and recommend data-driven optimizations.
Work with Brand Marketing and E-commerce to ensure lifecycle efforts reinforce integrated campaigns, product launches, merchandising initiatives, and seasonal priorities.
Collaborate with Marketing, MarTech, Sales Operations, WebDev, and Consumer Insights to align communications with funnel strategies and business goals.
Coordinate with the MarTech team to translate lifecycle strategies into technically feasible builds optimized for performance.
Clearly communicate lifecycle strategies, recommendations, and performance insights to cross-functional stakeholders and Marketing leadership.
Support customer research initiatives such as surveys and feedback campaigns to inform lifecycle planning, in partnership with Marketing leadership; perform related duties as needed.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
4–6+ years in lifecycle and channel marketing (email and SMS), with experience in direct-to-consumer, eCommerce, or consumer health/wellness; strong grasp of customer journey mapping and lifecycle strategy.
Hands-on Braze experience (or similar tools such as Iterable or Klaviyo), including automated journeys, segmentation, and campaign migrations.
Proven ability to write compelling email and SMS copy and align messaging with brand voice and performance goals.
High attention to detail, ensuring lifecycle campaigns are thoroughly reviewed, accurately executed, and optimized before launch.
Experience designing and analyzing A/B or multivariate tests, applying insights to improve engagement and conversions.
Ability to interpret customer behavior and campaign performance using analytics platforms (GA4, Looker, Tableau, or similar) to inform recommendations.
Strong organizational and project management skills, with a track record of cross-functional collaboration (experience with Jira is a plus).
Critical thinker with a builder mindset, ownership from strategy through execution, focus on business growth, and commitment to HIPAA/patient confidentiality.

Technologies

Braze
Iterable
Klaviyo
GA4
Looker
Tableau
Jira

Benefits

Fully remote role
Competitive compensation
Health plans with FSA or HSA options
Dental insurance
Vision insurance
Optional life insurance
401K with company match
12 weeks of parental leave for birthing parent
4 weeks leave for non-birthing parent(s)
Fertility stipends
Free diapers
Breast pump
Paid holidays
PTO accrual from day one
Employee Assistance Programs

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14d ago

Demand Generation Specialist

Union Savings Bank - CT Danbury, CT

Danbury, CT