Senior Marketing Software Engineer

Role focused on building and maintaining marketing tech, attribution and CRM integrations, data pipelines, and automation to drive lead generation, conversion tracking, and revenue insights.

Responsibilities

• Connect key advertising platforms including Meta CAPI, Google Offline Conversions, TikTok Events API, and DSPs to the CRM and internal data systems
• Design and maintain event pipelines for conversions, revenue signals, and lead scoring
• Oversee UTMs, attribution rules, and the overall tracking infrastructure
• Deploy server-side tracking and conversion APIs to enhance data reliability
• Link SEO, SEM, and paid social tools with analytics and revenue datasets
• Manage data and attribution processes to support insights
• Architect closed-loop attribution and feedback mechanisms within platforms
• Create dashboards mapping spend to leads, revenue, profit, and lifetime value (LTV)
• Develop contribution-based ROI models across channels
• Maintain data hygiene across CRM and analytics tools
• Collaborate on cohort analyses and performance insights
• Provide statistical and business context to media buying decisions
• Automate reporting, dashboards, and weekly analysis workflows
• Convert call transcripts into summaries and structured CRM data
• Automate outbound nurture and follow-up sequences
• Leverage predictive and ML signals for lead quality and LTV forecasting

Requirements

• Familiarity with Salesforce
• Experience with Cloudflare tools
• Cloud or server infrastructure experience (GCP, AWS, or similar)
• Version control and deployment fundamentals (Git)
• Proficiency with CSS and Tailwind CSS (preferred)
• Background in high-ticket lead-gen environments (finance, legal, tax, etc.)
• Build workflows for lead routing, scoring, and enrichment
• Validate, reject, or categorize leads based on defined rules
• Ensure CRM data consistency for forecasting and revenue reporting
• Code lightweight tools, internal apps, and automation scripts
• Work with webhooks, REST APIs, and data pipelines
• Perform root cause analysis on tracking breaks and lead flow issues
• Maintain documentation for systems and processes
• Experience in full-stack development (CSS/Tailwind CSS preferred but not required)
• Experience with RESTful APIs, webhooks, and authentication
• Familiarity with ad platform APIs (Meta, Google, TikTok, DSPs)
• Experience in marketing agencies or marketing-focused projects
• Paid acquisition performance knowledge (SEM, Paid Social, DSP)
• Conversion tracking, pixels, and server-side events
• Knowledge of attribution models (last touch, multi-touch, MMM, incrementality)
• Online funnel architecture (LP → form → CRM → sales)
• Lead gen and appointment-setting funnel experience
• AI and automation expectations for 2025–2026
• LLM agent workflows (OpenAI, Anthropic, or similar)
• Prompt engineering and structured output design
• Workflow orchestration and chaining
• Experience with call tracking systems (CallRail, Invoca, Twilio, Nextiva)
• Experience with co-branded partnership attribution
• Offline conversion feedback loops

Technologies

• Meta CAPI
• Google Offline Conversions
• TikTok Events API
• DSPs
• Salesforce
• Cloudflare tools
• GCP
• AWS
• Git
• CSS
• Tailwind CSS
• RESTful APIs
• Webhooks
• Data pipelines
• CallRail
• Invoca
• Twilio
• Nextiva
• OpenAI
• Anthropic

Compensation and Location

• Location: Costa Mesa, CA (onsite)
• Salary: USD 90,000 - 100,000 per year