Lead Scoring Marketing Jobs

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20d ago

Senior Marketing Software Engineer

Five Star Tax Resolution Costa Mesa, CA

Costa Mesa, CA

20d ago

$90k - $100k/yr Full time Marketing Senior Ad Tech

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Job Description

Role focused on building and maintaining marketing tech, attribution and CRM integrations, data pipelines, and automation to drive lead generation, conversion tracking, and revenue insights.

Responsibilities

Connect key advertising platforms including Meta CAPI, Google Offline Conversions, TikTok Events API, and DSPs to the CRM and internal data systems
Design and maintain event pipelines for conversions, revenue signals, and lead scoring
Oversee UTMs, attribution rules, and the overall tracking infrastructure
Deploy server-side tracking and conversion APIs to enhance data reliability
Link SEO, SEM, and paid social tools with analytics and revenue datasets
Manage data and attribution processes to support insights
Architect closed-loop attribution and feedback mechanisms within platforms
Create dashboards mapping spend to leads, revenue, profit, and lifetime value (LTV)
Develop contribution-based ROI models across channels
Maintain data hygiene across CRM and analytics tools
Collaborate on cohort analyses and performance insights
Provide statistical and business context to media buying decisions
Automate reporting, dashboards, and weekly analysis workflows
Convert call transcripts into summaries and structured CRM data
Automate outbound nurture and follow-up sequences
Leverage predictive and ML signals for lead quality and LTV forecasting

Requirements

Familiarity with Salesforce
Experience with Cloudflare tools
Cloud or server infrastructure experience (GCP, AWS, or similar)
Version control and deployment fundamentals (Git)
Proficiency with CSS and Tailwind CSS (preferred)
Background in high-ticket lead-gen environments (finance, legal, tax, etc.)
Build workflows for lead routing, scoring, and enrichment
Validate, reject, or categorize leads based on defined rules
Ensure CRM data consistency for forecasting and revenue reporting
Code lightweight tools, internal apps, and automation scripts
Work with webhooks, REST APIs, and data pipelines
Perform root cause analysis on tracking breaks and lead flow issues
Maintain documentation for systems and processes
Experience in full-stack development (CSS/Tailwind CSS preferred but not required)
Experience with RESTful APIs, webhooks, and authentication
Familiarity with ad platform APIs (Meta, Google, TikTok, DSPs)
Experience in marketing agencies or marketing-focused projects
Paid acquisition performance knowledge (SEM, Paid Social, DSP)
Conversion tracking, pixels, and server-side events
Knowledge of attribution models (last touch, multi-touch, MMM, incrementality)
Online funnel architecture (LP → form → CRM → sales)
Lead gen and appointment-setting funnel experience
AI and automation expectations for 2025–2026
LLM agent workflows (OpenAI, Anthropic, or similar)
Prompt engineering and structured output design
Workflow orchestration and chaining
Experience with call tracking systems (CallRail, Invoca, Twilio, Nextiva)
Experience with co-branded partnership attribution
Offline conversion feedback loops

Technologies

Meta CAPI
Google Offline Conversions
TikTok Events API
DSPs
Salesforce
Cloudflare tools
GCP
AWS
Git
CSS
Tailwind CSS
RESTful APIs
Webhooks
Data pipelines
CallRail
Invoca
Twilio
Nextiva
OpenAI
Anthropic

Compensation and Location

Location: Costa Mesa, CA (onsite)
Salary: USD 90,000 - 100,000 per year

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