Chief Marketing Officer
Marketing
Ad Tech
Affiliate Marketing
Analytics
Campaign Management
Channel Management
Content Marketing
Cross-Functional
Customer Acquisition
Digital Marketing
Go-To-Market
Lead Generation
Marketing Analytics
Marketing Automation
Marketing Collateral
Marketing Materials
Marketing Strategy
Meta Ads
Paid Advertising
Performance Marketing
Project Management
Reporting and Analytics
Revenue Optimization
Social Media
Video Marketing
Job Description
Get Poppy.AI is building an AI-native growth engine for a fast-growing SaaS platform, and the Chief Marketing Officer will own the entire paid acquisition stack from day one. This role concentrates on Meta ads, funnels, landing pages, offers, and copy to engineer scalable growth with a bold target: generate $500K per month in new revenue from cold Meta ads within six months as a stepping stone toward the company’s $1B vision. The position is based in Los Angeles with hybrid options, inviting a results-driven leader to shape and execute the full paid media playbook.
Responsibilities
- Own the entire paid acquisition stack — Meta ads, funnels, landing pages, offers, copy, backend economics — and convert it into a profitable, scalable engine.
- Meta Ads as a core capability: implement from day one, drawing on thousands of case studies, hundreds of affiliate videos, and founder content already converting.
- Full-Stack Funnels: manage two parallel end-to-end funnels, Front-end at $400/year Poppy plan with backend upsells targeting $100K–$200K/mo, and Agency funnel for call-booking selling Poppy at $5K–$10K/year with $300K–$400K/mo target; break-even on the front is acceptable if the backend yields 3x LTV:CAC.
- Growth Lead: establish weekly targets, prune underperforming ads quickly, double down on winners, protect unit economics at scale, and enable the founder team to exit ads ops.
- Achieve $500K/month in new revenue from cold Meta ads at 3x+ LTV:CAC within six months.
Requirements
- You've personally managed $1M+ per month in Meta ad spend with profitable ROAS.
- Location: Los Angeles preferred, remote OK for the right candidate. Willingness to attend in-person sprints in LA and other global locations such as Thailand and Barcelona.
Technologies
- Meta Ads
Benefits
- Performance bonus aligned to monthly revenue steps and 3x+ LTV:CAC; if LTV:CAC targets are missed, the bonus for that month is not paid, with uncapped upside above target.
- Equity available after 6–12 months of proven performance.
- Remote work option, with a preference for Los Angeles; in-person sprints at LA and global locations.
Where we are today
- 11,000+ paying customers
- $300K–$500K/month in revenue
- Trustpilot rating of 4.9 with 355 reviews
- 1,200+ additional reviews on Senja
- 20+ recorded case studies
- Customers at Meta, Notion, Speechify, Amazon, Harvard, Google, MIT
- Endorsed by Vanessa Lau, Ali Abdaal’s team, Alex Hormozi’s team, and Dan Martell’s team
- 0 outside funding; bootstrapped; 18-person team
What you’ll learn
- How to scale a SaaS company toward 1B enterprise value
- AI-native marketing at the frontier
- How to use the product to sell the product
- Hiring elite talent and building elite culture
- Becoming a content creator
- Sprints in mansions around the world
Who we are
- Speed is king
- Proof over promise
- Lead, follow, or get out of the way
- You are both the janitor and the CEO
- Radical transparency
- Revenue contribution
- High agency
- Health matters
- High energy
Compensation and logistics
- Base salary: USD 150,000–300,000 per year, commensurate with track record
- Performance bonus: tied to monthly revenue staircase and 3x+ LTV:CAC; missing LTV:CAC for a month means no bonus that month, with uncapped upside above target
- Equity: available after 6–12 months of proven performance
- Location: Los Angeles preferred, remote OK for the right candidate; attendance at in-person sprints in LA and other global locations
- Commitment: Full-time, committed role
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