Marketing Jobs in New Hyde Park, NY

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Director of Marketing

The LCF Group, Inc New Hyde Park, NY

New Hyde Park, NY

Today

$110k - $145k/yr Full time Marketing Ad Tech Analytics

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Job Description

The LCF Group, Inc is seeking a Director of Marketing to lead direct marketing initiatives targeting small businesses within our fintech environment. This onsite role in New Hyde Park, NY blends strategy, data, and hands on execution. The position offers a competitive salary in the USD 110,000 to 145,000 per year range and a benefits package designed to support health, retirement, and work-life balance.

Benefits

Weekly Payroll
Medical Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Dental and Vision Insurance
401K with percentage match and more!

Responsibilities

Own and execute a multi-channel marketing strategy (email, SMS, paid media, and more) aimed at driving direct sales from small business customers
Leverage, segment, and deeply penetrate the existing database to maximize conversion and lifetime value across all funnel stages
Identify and develop new lead sources to expand the addressable market and reduce reliance on any single channel
Partner with IT and engineering to scope, prioritize, and build marketing technology solutions required for scale
Analyze campaign performance and customer data to continually improve targeting, messaging, and ROI
Define and own marketing KPIs, regularly reporting to leadership on pipeline contribution and revenue impact

Requirements

8+ years of marketing experience, with at least 3 in a senior or director level role focused on direct or performance marketing
Proven track record driving revenue through email, SMS, and paid media, ideally in a B2SMB context
Strong database marketing instincts: segmentation, lifecycle programs, list hygiene, and lead scoring
Hands on experience running and optimizing paid campaigns in Meta Ads Manager and Google Ads, with proficiency in Google Analytics (GA4) for performance reporting and attribution
Experience working cross functionally with IT or product teams to build or integrate marketing tools and automation
Analytical mindset with comfort in dashboards, attribution models, and testing frameworks
Excellent communicator who can translate data into strategy and strategy into creative briefs

Technologies

Meta Ads Manager
Google Ads
Google Analytics (GA4)
Salesforce
Pardot
Twilio
Canva
Adobe Express
Figma

Job Details

Location: New Hyde Park, NY 11042 (onsite, in person)

Salary: USD 110,000 - 145,000 per year

Experience: Marketing: 8 years required; Management: 3 years required

Job Type: Full-time

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