Marketing Director, AI & Digital Growth

The Marketing Director, AI and Digital Growth leads the marketing function for Golden Rule Plumbing, Heating, Cooling & Electrical, a multi-brand home services organization. This onsite role in North Salt Lake, Utah, reports to the CEO and centers on AI-powered growth, strategic planning, and analytics across the Golden Rule PHCE brands. The position focuses on demand generation, brand stewardship, and cross-brand expansion through advanced marketing tech.

Responsibilities

• Drive demand generation across three brands—Golden Rule PHCE, River City Heating and Cooling, and Cornerstone Roofing & Exteriors—leveraging Google Ads, SEO, local search, CTV, and exploring new channels.
• Own the AI marketing stack, including Avoca AI for voice, Claude for operational intelligence, a custom analytics dashboard, and ServiceTitan for the full service lifecycle; apply daily and extend capabilities.
• Lead market growth initiatives to expand market share across existing markets while key competitors lose ground.
• Oversee brand and reputation management through Google Business Profile optimization, a structured review strategy (targeting high ratings across thousands of reviews), and sustained community presence in each market.
• Develop the marketing team in collaboration with the Marketing Manager and Data Lead to support the company’s growth trajectory.
• Ensure end-to-end customer communication is optimized at every stage of the journey.
• Grow and retain the Gold Club service partner program, refining the customer experience across all touchpoints.
• Lead AI-driven content creation and automation, producing hands-on content and training the team to do the same, with rapid cycles to generate demand calls and complete system checks and inspections for a three-day call board.

Requirements

• 5+ years of marketing experience, including at least 2 years overseeing a full marketing function end-to-end (strategy and budget).
• Proven success building and scaling multi-channel paid acquisition (Google Ads and beyond), managing monthly budgets of $50K+.
• Strong marketing analytics capability to read a funnel, identify conversion gaps, implement fixes proactively, and defend numbers to the CEO.
• Fluency with AI tools and data-driven decision making; coding is not required, but data-first thinking is essential.
• Direct experience marketing home services, trades, or local services at scale.
• Hands-on expertise with ServiceTitan, HubSpot, or comparable CRM/field-service platforms.
• Track record managing multi-location or multi-brand marketing programs.
• Advanced proficiency in SEO, schema markup, and Google Business Profile optimization, with the ability to teach these skills to a team.

Technologies

• Avoca AI for voice
• Claude for operational intelligence
• Custom-built analytics dashboard
• ServiceTitan
• Google Ads
• HubSpot

Benefits

• Health, dental, and vision insurance
• 401(k) with 3% company match
• Paid time off and paid holidays
• Professional development budget (conferences, certifications, training)
• Direct mentorship from a CEO who has built three brands over 27 years

Hiring Process

1. Submit your application and resume
2. Complete an initial phone or virtual interview with our recruiting team
3. Attend a leadership interview with ownership and company leadership
4. Participate in a strategy and operational discussion covering marketing, analytics, and growth
5. Final hiring decision

What makes this different

You report directly to the CEO, a founder-led environment without investors or private equity oversight, enabling swift decisions on new ideas. The AI stack is deployed in production, not a roadmap, including AI voice, AI operations, and a custom analytics platform. The work is tangible and directly impacts real families needing heating and cooling services.

What you bring

• 5+ years of marketing experience, including at least 2 years leading a full marketing function end-to-end
• Proven ability to build and scale multi-channel paid acquisition with monthly budgets of $50K+
• Strong analytics capability to diagnose and fix conversion issues while presenting findings to leadership
• Comfort with AI tools and data-driven decision making; fast, data-first thinking
• Direct experience marketing home services, trades, or local services at scale
• Hands-on expertise with ServiceTitan, HubSpot, or similar CRM/field-service platforms
• Experience managing multi-location or multi-brand marketing programs
• Advanced SEO, schema markup, and Google Business Profile optimization, with the ability to coach a team

Compensation & Benefits

• Salary: $110,000–$145,000 per year, based on experience and qualifications
• Performance bonus tied to lead generation and revenue growth KPIs
• Health, dental, and vision insurance
• 401(k) with 3% company match
• Paid time off and paid holidays
• Professional development budget (conferences, certifications, training)
• Direct mentorship from a CEO who has built three brands over 27 years

About Golden Rule PHCE

Golden Rule Plumbing, Heating, Cooling & Electrical is a fast-growing, family-owned home services company. The organization operates three locations across Iowa, Nebraska, and Utah under the Legacy 13:22 family of companies, which also includes Cornerstone Roofing & Exteriors and the shared-services entity Golden Rule Services. The company is pursuing a growth phase that includes entering new markets, expanding shared services, and building a team that can grow with the business for the next 25 years.