The Marketing Director, AI and Digital Growth leads the marketing function for Golden Rule Plumbing, Heating, Cooling & Electrical, a multi-brand home services organization. This onsite role in North Salt Lake, Utah, reports to the CEO and centers on AI-powered growth, strategic planning, and analytics across the Golden Rule PHCE brands. The position focuses on demand generation, brand stewardship, and cross-brand expansion through advanced marketing tech.
Responsibilities
- Drive demand generation across three brands—Golden Rule PHCE, River City Heating and Cooling, and Cornerstone Roofing & Exteriors—leveraging Google Ads, SEO, local search, CTV, and exploring new channels.
- Own the AI marketing stack, including Avoca AI for voice, Claude for operational intelligence, a custom analytics dashboard, and ServiceTitan for the full service lifecycle; apply daily and extend capabilities.
- Lead market growth initiatives to expand market share across existing markets while key competitors lose ground.
- Oversee brand and reputation management through Google Business Profile optimization, a structured review strategy (targeting high ratings across thousands of reviews), and sustained community presence in each market.
- Develop the marketing team in collaboration with the Marketing Manager and Data Lead to support the company’s growth trajectory.
- Ensure end-to-end customer communication is optimized at every stage of the journey.
- Grow and retain the Gold Club service partner program, refining the customer experience across all touchpoints.
- Lead AI-driven content creation and automation, producing hands-on content and training the team to do the same, with rapid cycles to generate demand calls and complete system checks and inspections for a three-day call board.
Requirements
- 5+ years of marketing experience, including at least 2 years overseeing a full marketing function end-to-end (strategy and budget).
- Proven success building and scaling multi-channel paid acquisition (Google Ads and beyond), managing monthly budgets of $50K+.
- Strong marketing analytics capability to read a funnel, identify conversion gaps, implement fixes proactively, and defend numbers to the CEO.
- Fluency with AI tools and data-driven decision making; coding is not required, but data-first thinking is essential.
- Direct experience marketing home services, trades, or local services at scale.
- Hands-on expertise with ServiceTitan, HubSpot, or comparable CRM/field-service platforms.
- Track record managing multi-location or multi-brand marketing programs.
- Advanced proficiency in SEO, schema markup, and Google Business Profile optimization, with the ability to teach these skills to a team.
Technologies
- Avoca AI for voice
- Claude for operational intelligence
- Custom-built analytics dashboard
- ServiceTitan
- Google Ads
- HubSpot
Benefits
- Health, dental, and vision insurance
- 401(k) with 3% company match
- Paid time off and paid holidays
- Professional development budget (conferences, certifications, training)
- Direct mentorship from a CEO who has built three brands over 27 years
Hiring Process
- Submit your application and resume
- Complete an initial phone or virtual interview with our recruiting team
- Attend a leadership interview with ownership and company leadership
- Participate in a strategy and operational discussion covering marketing, analytics, and growth
- Final hiring decision
What makes this different
You report directly to the CEO, a founder-led environment without investors or private equity oversight, enabling swift decisions on new ideas. The AI stack is deployed in production, not a roadmap, including AI voice, AI operations, and a custom analytics platform. The work is tangible and directly impacts real families needing heating and cooling services.
What you bring
- 5+ years of marketing experience, including at least 2 years leading a full marketing function end-to-end
- Proven ability to build and scale multi-channel paid acquisition with monthly budgets of $50K+
- Strong analytics capability to diagnose and fix conversion issues while presenting findings to leadership
- Comfort with AI tools and data-driven decision making; fast, data-first thinking
- Direct experience marketing home services, trades, or local services at scale
- Hands-on expertise with ServiceTitan, HubSpot, or similar CRM/field-service platforms
- Experience managing multi-location or multi-brand marketing programs
- Advanced SEO, schema markup, and Google Business Profile optimization, with the ability to coach a team
Compensation & Benefits
- Salary: $110,000–$145,000 per year, based on experience and qualifications
- Performance bonus tied to lead generation and revenue growth KPIs
- Health, dental, and vision insurance
- 401(k) with 3% company match
- Paid time off and paid holidays
- Professional development budget (conferences, certifications, training)
- Direct mentorship from a CEO who has built three brands over 27 years
About Golden Rule PHCE
Golden Rule Plumbing, Heating, Cooling & Electrical is a fast-growing, family-owned home services company. The organization operates three locations across Iowa, Nebraska, and Utah under the Legacy 13:22 family of companies, which also includes Cornerstone Roofing & Exteriors and the shared-services entity Golden Rule Services. The company is pursuing a growth phase that includes entering new markets, expanding shared services, and building a team that can grow with the business for the next 25 years.
