Marketing Specialist
Marketing
Brand Management
Business Development
Campaign Management
Channel Management
Content Marketing
Cross-Functional
Digital Marketing
Email Marketing
Healthcare Marketing
Lead Generation
Marketing Analytics
Marketing Automation
Marketing Crm
Marketing Materials
Partner Management
Program Management
Project Management
Reporting and Analytics
Job Description
VALIR PACE LLC is seeking a Marketing Specialist to develop and execute marketing efforts across its PACE programs and Valir Hospice. The role partners closely with senior leadership to consolidate the marketing plan, then translates it into compliant deliverables that support qualified inquiries and consistent outreach.
Based in Oklahoma City, OK (onsite), this position focuses on paid and digital channels, website and listing management, and tools that help referral and sales teams communicate effectively each week.
What you’ll do
- Develop and run VALIR’s marketing across PACE programs and Valir Hospice.
- Collect and consolidate the marketing plan in partnership with senior leadership.
- Turn the marketing plan into completed, compliant work including materials cleared by CMS and the states.
- Maintain accurate listings and web pages.
- Create and manage campaigns designed to generate qualified inquiries.
- Produce referral-partner tools that outreach and sales teams use weekly.
What you bring
- Hands-on experience managing paid search, paid social, Google Business Profiles, and online listings.
- Working knowledge of a CRM such as Salesforce, HubSpot, or similar.
- Familiarity with web analytics including GA4, plus the ability to build a simple dashboard in Excel or a BI tool.
- Experience managing website content in WordPress or a comparable system.
- Strong, plain-language writing skills with careful editing.
- Project and vendor management experience across multiple deadlines and stakeholders.
- Working knowledge of HIPAA as it applies to marketing, testimonials, and images of patients or participants.
- Ability to travel to all VALIR sites, including overnight trips.
Tools and technologies
- Salesforce, HubSpot
- GA4, Excel, BI tool
- WordPress
- Canva, Adobe Creative Cloud
Compensation and benefits
- Competitive pay, plus retention and referral bonuses
- Outstanding Medical, dental, and vision insurance
- Paid day off for your birthday
- 401K company match on day one
- Company paid life insurance
- Generous PTO
- Career development opportunities
- Employee Gym
- Employee Recognition
Preferred qualifications
- PACE, Medicare Advantage, or hospice marketing experience, including CMS marketing submissions
- Fluency in Spanish
- Experience marketing to referral sources such as case managers, discharge planners, and physicians
- Experience running multilingual campaigns and managing translation vendors
- Design skills in Canva or Adobe Creative Cloud
- Experience in a multi-site or multi-state healthcare organization
Experience and education
- Minimum: 5 years of marketing experience
- Additional experience note: 5 to 7 years of marketing experience, including at least 3 years in healthcare
- Regulatory marketing experience: experience producing marketing that must pass regulatory or legal review, such as Medicare Advantage, PACE, hospice, home health, or health plan marketing
- Education: Bachelor’s degree in marketing, communications, public health, or a related field, or equivalent experience
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