Business Banking Marketing Campaign Manager — Marketing Transformation Tools SME

The Business Banking Marketing Campaign Manager will lead multi-channel acquisition marketing efforts from strategy through execution and performance tracking. The role also functions as a subject matter expert for self-service marketing transformation tools, supporting troubleshooting, training, workflow refinement, and creative quality assurance using Adobe Creative Cloud.

Campaign Execution and Performance Tracking

• Build and deliver business banking acquisition campaigns across digital, email, and other direct channels.
• Partner with stakeholders to align campaign objectives, execution details, measurement approach, and reporting.
• Optimize direct response marketing campaigns to improve results, enhance efficiency, and reduce costs.
• Maintain an end-to-end view of customer experience, with a focus on exceptional service and error-free execution of campaign details.

Controls, QA, and Compliance-Ready Marketing

• Maintain a strong controls environment and apply rigorous QA practices to support accuracy, brand quality, and compliance readiness.
• Perform detailed creative QA to ensure information is accurate, quality standards are met, and materials adhere to brand guidelines.
• Support quality checks and strengthen adherence to brand standards through smart tool usage and sound judgment.

Creative Support and Production-Ready Asset Preparation

• Assist campaign managers with development of creative assets and content iterations to meet campaign needs.
• Provide hands-on design support, editing, and preparation of production-ready files using Adobe Creative Cloud tools.
• Support campaign content development through creative accuracy checks and asset readiness review.

SME Support for Self-Service Marketing Tools and Workflows

• Serve as a subject matter expert for self-help, self-editing, and content-creation marketing tools and workflows.
• Troubleshoot issues, deliver training, refine workflows, and support creative QA using the applicable tooling.
• Establish best practices, templates, and how-to guidance to drive consistent, high-quality execution.

Required Qualifications

• Bachelor’s Degree in Marketing or a related field.
• 2+ years of proven experience in digital, direct (print), and/or email marketing.
• Strong campaign execution discipline, including coordination with stakeholders, alignment of measurement, and delivery rigor.
• Detail-oriented approach, ability to work quickly, and capability to manage multiple initiatives under tight deadlines.
• Excellent written and oral communication skills.
• Strong, hands-on proficiency in digital creative tools, including direct editing, QA, and preparation of assets for production (e.g., Photoshop, Illustrator, InDesign, Writer.ai).

Preferred Capabilities

• Experience applying AI/tools to improve marketing quality, consistency, and speed.
• Strong judgment regarding content readiness and accuracy.

Tools and Technologies

• Adobe Creative Cloud
• Photoshop
• Illustrator
• InDesign
• Writer.ai