Marketing Manager

The Marketing Manager at FITCH IRICK MANAGEMENT LLC serves as the lead for property management marketing, acting as the main point of contact for marketing support across leasing and retention for an affordable housing portfolio. The role owns the property marketing agenda end to end, advises senior leadership, and manages marketing staff and partners while maintaining brand alignment and compliance with affordable housing regulations.

Core Responsibilities

• Act as the primary marketing advisor and strategic partner to the EVP, Property Management, Regional Managers, and Property Managers.
• Convert occupancy, leasing velocity, and retention objectives into marketing priorities, plans, and budgets.
• Spot underperforming communities early and recommend corrective marketing and outreach approaches.
• Advise on new acquisitions and developments, including market positioning and lease-up readiness.
• Develop and lead lease-up launch plans for each new lease-up community.
• Build and maintain ongoing marketing plans for stabilized and underperforming properties.
• Create new community brands, including name, logo, and visual identity, aligned with corporate brand guidelines.
• Develop annual and quarterly content and campaign plans for the property portfolio.
• Align marketing activity with occupancy targets, leasing velocity goals, and regulatory timelines.
• Set up and optimize property websites, social media channels, and Google Business profiles.
• Purchase, implement, and optimize Zillow and Apartments.com packages, along with other Internet Listing Services (ILS).
• Plan and run paid digital campaigns, managing digital agency partners and performance.
• Lead social media management for the property portfolio.
• Administer and optimize AI leasing and communication tools such as EliseAI to support lead nurturing, scheduling, and resident engagement.
• Partner with IT and Property Management to integrate marketing platforms with Yardi / RentCafé and other internal systems.
• Develop property-specific collateral, including brochures, letterheads, newsletters, event materials, and signage.
• Use design automation tools to produce on-brand assets at scale.
• Ensure all materials meet brand standards and fair housing requirements.
• Own lead tracking and marketing performance reporting across the portfolio.
• Provide monthly reporting to Property Management and Marketing leadership on campaign effectiveness, cost per lease, and ROI.
• Use analytics, CRM, and leasing data to improve conversion rates and reallocate spend.
• Support reputation programs with the Marketing Coordinator by tracking online reviews and ratings.
• Design grassroots campaigns targeting local employers, service agencies, housing authorities, and community-based organizations.
• Plan community and leasing events that increase local visibility and resident engagement.
• Cultivate referral partnerships that strengthen the company’s reputation in target markets.
• Supervise and develop the Marketing Coordinator.
• Train and onboard site teams on marketing best practices, systems, and compliance.
• Manage the property marketing budget, including advertising, ILS packages, and agency fees.
• Collaborate with the VP, Marketing on corporate and brand marketing initiatives.
• Ensure marketing and advertising content adheres to Fair Housing, HUD, LIHTC, and Rural Development regulations.
• Maintain brand standards across digital, print, and onsite materials.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field required.
• 5+ years of progressive marketing experience, including at least 3 years in multifamily or affordable housing.
• Proven experience leading lease-up campaigns and improving occupancy across a multi-property portfolio.
• Experience advising senior operations leaders and influencing decisions without direct authority.
• Experience supervising staff and managing agency partners and marketing budgets.
• Advanced proficiency with EliseAI, Zillow, Apartments.com, and Yardi RentCafé (and AI leasing and communication tools).
• Strong command of digital advertising, paid media, lead generation, SEO/SEM, and social media strategy.
• Ability to use analytics platforms and CRM tools to measure performance and guide strategy.
• Thorough knowledge of Fair Housing marketing compliance and affordable housing programs, including HUD, LIHTC, and Rural Development.
• Excellent communication, presentation, project management, and relationship-building skills.

Tools and Technologies

• EliseAI
• Zillow
• Apartments.com
• Internet Listing Services (ILS)
• AI leasing and communication tools
• Yardi / RentCafé
• Google Business profiles
• CRM tools
• Analytics platforms

Benefits

• Health, dental, and vision insurance.
• Short-term and long-term disability.
• Life insurance and AD&D coverage.
• Pet insurance.
• 15 days (120 hours) annually.
• Paid company holidays and a floating holiday of choice.
• Employee Assistance Plan for you and your family.

Role Details

• Work type: Full time
• Location: Charlotte, NC (In Office)
• Reports to: VP of Marketing and Communications

What You’ll Be Doing

The role owns the property marketing agenda end to end, covering lease-up launches, stabilized-asset marketing, new community brands, platforms, paid campaigns, content, and performance reporting. This position also provides market insight and data to leadership discussions on occupancy, leasing velocity, resident retention, and community reputation.