Marketing Manager

The Marketing Manager at Acorn Distributors Inc builds and leads marketing strategy and programs that support company growth and sales objectives.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned to company growth goals
• Lead and mentor the Sales and Marketing Coordinator with direction, coaching, and performance support
• Partner with Sales, Operations, Purchasing, and Leadership to keep initiatives aligned with business priorities
• Find new opportunities to increase brand awareness, customer engagement, and market share
• Manage and protect the Acorn brand across customer-facing channels
• Oversee advertising, promotional campaigns, social media, email marketing, and public relations efforts
• Create, review, and approve marketing content for digital and print platforms
• Maintain consistency in messaging, visual identity, and the overall customer experience
• Develop and manage vendor marketing programs, including cooperative marketing initiatives and funding opportunities
• Collaborate with manufacturers and supplier partners on promotional campaigns and sales incentive programs
• Monitor and report on program performance, ROI, and vendor participation
• Lead website management, content development, SEO initiatives, and digital advertising
• Use marketing automation and AI-powered tools to improve campaign performance and customer engagement
• Analyze campaign effectiveness and provide recommendations based on metrics and performance data
• Support internal communications and marketing needs for company initiatives
• Coordinate and support sales meetings, customer events, trade shows, vendor showcases, and company-sponsored programs
• Represent Acorn Distributors at industry events and networking opportunities
• Assist with customer-facing presentations and promotional activities
• Work with the EVP to develop and manage the annual marketing budget
• Track marketing spend and measure return on investment across campaigns and programs
• Prepare reports and financial recaps for marketing activity, events, and vendor funding programs

Requirements

• Self-motivated leader with a strong sense of ownership and accountability
• Excellent project management and organizational skills
• Strong written, verbal, and visual communication abilities
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment
• High attention to detail and commitment to quality
• Data-driven decision making with strong analytical skills
• Proven ability to work independently and collaborate across departments
• Experience using AI tools and modern marketing technologies to improve productivity and results
• Minimum 3 years of marketing, brand management, business development, or related experience
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (preferred)
• Experience in B2B distribution, janitorial, foodservice, or industrial markets (preferred)
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Experience with Canva, Adobe Creative Suite, CRM platforms, digital marketing tools, and AI applications (preferred)
• Valid driver’s license and reliable transportation required

Technologies

• AI-powered solutions
• Marketing automation
• SEO initiatives
• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Canva
• Adobe Creative Suite
• CRM platforms
• Digital marketing tools
• AI applications

Working Conditions

• Hybrid schedule: three days in the office and two days remote
• Travel within the assigned territory and occasional out-of-state travel
• Attendance at customer locations, company facilities, industry events, and trade shows
• Extended periods of computer and telephone use
• Ability to stand and walk for extended periods during events and meetings
• Ability to lift up to 30 pounds when supporting event setup, product demonstrations, or customer activities