Salesforce Marketing Cloud Product Owner

South State Bank is hiring a Salesforce Marketing Cloud Product Owner for a hybrid role based in Winter Haven, FL. In this position, you will set direction for Salesforce Marketing Cloud and the Hightouch Customer Data Platform, working across Marketing, IT, data, compliance, vendors, and business stakeholders to keep the platform stable, secure, scalable, and aligned to business goals.

This role is responsible for end-to-end roadmap and governance leadership, including prioritization, campaign operations planning, release coordination, and ongoing optimization of customer journeys and marketing automation capabilities.

What you’ll do

• Own and maintain the Salesforce Marketing Cloud roadmap, aligning platform priorities with marketing strategy, customer engagement goals, business line needs, and enterprise technology direction.
• Manage stakeholder intake, requirements gathering, prioritization, and backlog planning for campaigns, journeys, automations, platform enhancements, and operational improvements.
• Lead campaign operations planning, including intake workflows, production timelines, QA checkpoints, approvals, deployment readiness, release coordination, and post-launch reviews.
• Coordinate across multiple product backlogs while continually assessing how to improve delivery processes and maximize value.
• Maintain visibility into platform health, system performance, send readiness, deliverability signals, data movement, and operational risks; manage escalated issues and coordinate resolution with internal teams, Salesforce, and vendor partners.
• Partner with IT, CRM, data, analytics, privacy, compliance, and business stakeholders to translate needs into scalable platform capabilities, data requirements, and marketing automation solutions.
• Establish and maintain governance standards and documentation, including naming conventions, folder structures, operating procedures, QA checklists, and training materials for Salesforce Marketing Cloud users and stakeholders.
• Support the design, execution, and optimization of customer journeys, email campaigns, automations, segmentation strategies, and personalization use cases across the customer lifecycle.
• Coordinate platform releases, Salesforce updates, vendor escalations, enhancement requests, and change management activities to minimize risk and increase business value.
• Analyze platform usage, campaign operations, and performance trends to identify opportunities for automation, efficiency, personalization, scalability, and value realization.
• Ensure marketing automation activity follows applicable compliance, consent, privacy, data governance, and deliverability standards.
• Act as the internal subject matter expert for Salesforce Marketing Cloud capabilities, limitations, operating model, governance, and best practices.

What you bring

• Bachelor’s degree in Marketing, Business, Communications, Information Systems, or a related field, or equivalent practical experience (as applicable).
• 5+ years of experience in marketing automation, marketing operations, CRM, digital marketing, or related marketing technology roles.
• Hands-on experience with Salesforce Marketing Cloud administration, campaign operations, journey management, segmentation, automation, and platform governance.
• Strong understanding of Salesforce Marketing Cloud business units, user roles, permissions, sender profiles, send classifications, subscriber management, and campaign deployment processes.
• Experience managing stakeholder intake, prioritization, project planning, release coordination, documentation, and cross-functional delivery.
• Ability to translate business goals into technical requirements, and explain platform capabilities, constraints, and operational tradeoffs to non-technical stakeholders.
• Leadership, analytical, organizational, communication, troubleshooting, and process improvement skills.
• Knowledge of data privacy, consent management, email compliance, deliverability, and data quality best practices.
• Relevant Salesforce Marketing Cloud certifications such as Marketing Cloud Administrator, Email Specialist, or Consultant.
• Experience with Salesforce CRM, Marketing Cloud Connect, Financial Services Cloud, Customer Data Platforms, data integrations, APIs, or related MarTech infrastructure.
• Familiarity with Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, Mobile Studio, Advertising, CloudPages, AMPscript, SQL, and HTML/CSS for email troubleshooting.
• Experience in a regulated or data-sensitive industry, preferably financial services.
• Experience managing vendor relationships, platform roadmaps, QBRs, support escalations, and maturity planning.
• Experience building scalable governance models, intake processes, QA standards, training resources, and operational playbooks.

Technologies

• Salesforce Marketing Cloud, Hightouch Customer Data Platform
• Salesforce CRM, Marketing Cloud Connect, Financial Services Cloud, Customer Data Platforms
• APIs
• Journey Builder, Automation Studio, Email Studio
• Content Builder, Contact Builder, Mobile Studio
• Advertising, CloudPages, AMPscript
• SQL, HTML/CSS

Compensation and location

• Location: Winter Haven, FL (hybrid)
• Salary: USD 116,153 - 185,543 per year
• Pay for this position is anticipated to be between $116,153.00 - $185,543.00, with actual offers determined based on skills, experience, and education (in accordance with Colorado and Virginia law).

Work environment

• Remote or hybrid: remote work requires a secure, distraction-free setting with a reliable internet connection (cable or fiber preferred; mobile hotspots not acceptable). Hybrid positions report to a physical company location as directed by the manager, and that setting will be a typical office environment.
• Ability to communicate in person, on the phone, and through electronic channels.
• Ability to use a computer on a frequent basis, including typing and sustained attention to a monitor.
• Ability to sit, walk, and/or stand for extended periods of time.
• Ability to bend and reach.