Marketing Jobs in Winter Haven, FL

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8d ago

Creative & Media Marketing Manager

Merlin Entertainments Winter Haven, FL

Winter Haven, FL

8d ago

$63k+/yr Full time Manager Marketing Brand Management

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Job Description

Commercially driven marketing leader responsible for data backed campaigns across digital and traditional channels, based in Winter Haven, FL with a hybrid schedule on-site at LEGOLAND Florida.

Responsibilities

Contribute to designing integrated marketing campaigns aligned with annual plans.
Create experiences that engage target audiences while achieving brand and commercial goals.
Drive campaign execution across digital, social, traditional media, and experiential channels.
Manage asset creation and coordinate with internal teams to meet timelines and budgets.
Collaborate with cluster peers to support the Senior Marketing Manager and operational leads.
Localize global initiatives to ensure relevance and apply regional best practices.
Coordinate with the Global Brand team to ensure consistent messaging and brand identity across touchpoints.
Operate in a matrix structure by building strong partnerships within Merlin and with external agencies to deliver cohesive experiences.
Center plans on the target customer by leveraging insights on behavior, market trends, and competition.
Monitor campaign performance, manage budgets, and provide data driven reports and recommendations for ongoing improvement.

Requirements

3+ years in marketing roles, preferably within entertainment, hospitality, tourism, or retail sectors.
Excellent verbal and written communication skills.
Proven experience developing and executing integrated marketing campaigns.
Strong collaboration across teams and ability to balance priorities.
Solid analytical abilities, using data driven insights to shape strategies.
Strong stakeholder management capabilities.
Experience supporting marketing budgets and demonstrating ROI; understands marketing's role in business performance.
Passion for entertainment and tourism with a customer first marketing approach.

Benefits

Health care options including medical, dental, and vision
Paid time off
Merlin Magic Pass for free entry for friends and family to parks and attractions
Recognition programs and rewards
401(k) with company matching
Tuition reimbursement
Learning and development opportunities

What you'll bring to the team

Commercially focused marketing leader who delivers high impact, data backed campaigns to drive cluster revenue and enhance guest experience.
Experience thriving in a matrix Growth function and collaborating with local PR, performance marketing, Global Brand, and Merlin Magic Making teams; proficient in both digital and traditional marketing.
Strong collaborative mindset with stakeholder management skills.
Commitment to hybrid work with on-site presence three days per week at LEGOLAND Florida.

Location and Compensation

Location: Winter Haven, FL (hybrid); on-site 3 days per week at LEGOLAND Florida.
Salary: USD 63,267 per year.

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