Creative & Media Marketing Manager

Commercially driven marketing leader responsible for data backed campaigns across digital and traditional channels, based in Winter Haven, FL with a hybrid schedule on-site at LEGOLAND Florida.

Responsibilities

• Contribute to designing integrated marketing campaigns aligned with annual plans.
• Create experiences that engage target audiences while achieving brand and commercial goals.
• Drive campaign execution across digital, social, traditional media, and experiential channels.
• Manage asset creation and coordinate with internal teams to meet timelines and budgets.
• Collaborate with cluster peers to support the Senior Marketing Manager and operational leads.
• Localize global initiatives to ensure relevance and apply regional best practices.
• Coordinate with the Global Brand team to ensure consistent messaging and brand identity across touchpoints.
• Operate in a matrix structure by building strong partnerships within Merlin and with external agencies to deliver cohesive experiences.
• Center plans on the target customer by leveraging insights on behavior, market trends, and competition.
• Monitor campaign performance, manage budgets, and provide data driven reports and recommendations for ongoing improvement.

Requirements

• 3+ years in marketing roles, preferably within entertainment, hospitality, tourism, or retail sectors.
• Excellent verbal and written communication skills.
• Proven experience developing and executing integrated marketing campaigns.
• Strong collaboration across teams and ability to balance priorities.
• Solid analytical abilities, using data driven insights to shape strategies.
• Strong stakeholder management capabilities.
• Experience supporting marketing budgets and demonstrating ROI; understands marketing's role in business performance.
• Passion for entertainment and tourism with a customer first marketing approach.

Benefits

• Health care options including medical, dental, and vision
• Paid time off
• Merlin Magic Pass for free entry for friends and family to parks and attractions
• Recognition programs and rewards
• 401(k) with company matching
• Tuition reimbursement
• Learning and development opportunities

What you'll bring to the team

• Commercially focused marketing leader who delivers high impact, data backed campaigns to drive cluster revenue and enhance guest experience.
• Experience thriving in a matrix Growth function and collaborating with local PR, performance marketing, Global Brand, and Merlin Magic Making teams; proficient in both digital and traditional marketing.
• Strong collaborative mindset with stakeholder management skills.
• Commitment to hybrid work with on-site presence three days per week at LEGOLAND Florida.

Location and Compensation

• Location: Winter Haven, FL (hybrid); on-site 3 days per week at LEGOLAND Florida.
• Salary: USD 63,267 per year.