General Motors' Cadillac brand seeks a senior leader to head influencer and creator marketing across paid, earned, owned, and experiential programs. This remote role focuses on shaping creator roadmaps and enduring partnerships that elevate Cadillac’s luxury perception while driving measurable business impact.
You will craft a differentiated creator ecosystem and ensure creator initiatives weave into the broader brand, social, communications, and experiential plans. The position centers on developing long-term partnerships that advance Cadillac’s narratives around prestige, innovation, design, and performance, while connecting with diverse audiences in culturally relevant ways.
Responsibilities
- Direct Cadillac's influencer and creator initiatives across paid, earned, owned media and experiential programs.
- Build a distinctive creator ecosystem that communicates Cadillac’s luxury, innovation, design, and performance in culturally resonant ways.
- Design creator programs aligned with core business and brand priorities including prestige, cultural relevance, younger buyer connection, luxury perception, and performance credibility.
- Act as the strategic lead for Cadillac influencer work, ensuring programs integrate with broader brand, social, communications, and experiential planning.
- Guide the development of long-term creator partnerships that move beyond one-off activations toward enduring brand-building relationships.
- Lead creator strategy for major tentpoles such as vehicle launches, prestige activations, motorsports storytelling, and Cadillac Formula 1 moments.
- Shape creative, content, and amplification strategies to maximize impact across channels and audiences.
- Manage agency partners and external collaborators to ensure strong strategic recommendations, operational excellence, and high-quality program delivery.
- Align cross-functional stakeholders with clear objectives, deliverables, approvals, timelines, and measurement.
- Define standards and operating methods for Cadillac creator marketing across teams and partners.
- Establish KPI frameworks, reporting lines, and learning agendas to boost performance and demonstrate business value.
- Inform planning and prioritization by identifying where creator marketing can best support broader Cadillac brand and business goals.
- Translate Cadillac brand priorities into a creator and influencer roadmap spanning always-on storytelling, launches, cultural moments, and motorsports.
- Identify whitespace opportunities, creator territories, and partnership models that differentiate Cadillac in luxury and performance spaces.
- Advise on the right mix of creator tiers, formats, platforms, and partnership structures to meet brand and business objectives.
- Guide stakeholders on evolving creator strategy to support future growth, relevance, and differentiation.
- Oversee a portfolio of creator initiatives across campaigns, launches, events, and brand-building platforms.
- Ensure creator work integrates with broader Cadillac narratives rather than existing as isolated activations.
- Guide creator selection and partnerships with a strong focus on brand fit, audience value, influence quality, and long-term equity.
- Maintain leadership oversight across briefing, contracting, approvals, content planning, launch readiness, optimization, and recap.
- Act as a central connector across Cadillac marketing, social, communications, media, legal, experiential, fleet, purchasing and agency teams.
- Foster collaborative workflows across teams with shared ownership to move creator programs with speed, rigor, and cohesion.
- Represent influencer strategy in planning discussions and strengthen its role within Cadillac’s broader marketing ecosystem.
- Support cross-market alignment where creator work intersects with Cadillac prestige and Formula 1 storytelling ambitions.
- Lead agency direction and day-to-day strategic management of Cadillac influencer programs.
- Reinforce governance that protects brand standards while enabling strong creative output and efficient operations.
- Ensure creator programs meet legal, disclosure, safety, and brand compliance requirements.
- Define success metrics, reporting processes, and program reviews to inform decision-making and future performance.
Requirements
- At least seven years in influencer marketing, creator strategy, brand marketing, social marketing, or integrated communications.
- Proven track record delivering complex creator programs for premium, luxury, lifestyle, automotive, entertainment, or culturally relevant brands.
- Demonstrated ability to turn strategy into integrated programs with measurable impact.
- Experience guiding cross-functional stakeholders and aligning teams around a shared strategic direction.
- Experience managing agency partners, external talent ecosystems, and multifaceted campaign workflows.
- Strong understanding of paid, earned, and owned creator strategies and how they support broader brand and business outcomes.
- Excellent communication, collaboration, and strategic storytelling abilities.
- Strong business judgment, creative instincts, and ability to balance innovation with operational rigor.
- Familiarity with legal review, disclosures, talent agreements, and compliance requirements related to influencer and creator marketing.
Benefits
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Accounts
- Retirement savings plan
- Sickness and accident benefits
- Life insurance
- Paid vacation & holidays
- Tuition assistance programs
- Employee assistance program
- GM vehicle discounts
Compensation
- Salary: USD 105,600 - 140,700 per year. The actual base salary offered within this range depends on position-related factors.
- Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
- Benefits: GM offers a variety of health and wellbeing benefit programs including medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
About GM
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Why join us
We believe we all must make a choice every day to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
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Non-Discrimination and Equal Employment Opportunities (U.S.)
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Accommodations
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