Experiential Marketing Specialist

At Springs Window Fashions, the Experiential Marketing Specialist helps build and sustain best-in-class experiential marketing tools, with a core emphasis on dealer channel brands. This onsite role in Middleton, WI supports the full sample book program lifecycle and helps ensure launch execution aligns to strategy, quality standards, timing, and budget.

What you’ll do

• Own the sample book program for assigned brands, managing the work from project specification and quoting through launch readiness and all milestones in between.
• Assess program effectiveness and surface opportunities to improve tools using consumer insights, channel and sales feedback, and business performance data.
• Act as the primary coordinator for sample book initiatives across Channel Marketing, Creative Services, Product Management, Supply Chain, Logistics, and external partners.
• Manage the lifecycle of assets from concept through deployment and retirement, and develop a long-term strategy that supports this process including technological advancements.
• Partner with internal teams and external vendors to deliver high-quality solutions on time and within budget.
• Collaborate with Brand Strategy, Channel Marketing, and Product Management to ensure sampling experiences support product launches, promotions, assortment changes, and other brand initiatives.
• Ensure selling tools accurately reflect brand positioning, messaging, and visual identity while balancing cost considerations.
• Work with Creative Services to provide clear artwork direction, along with the time and assets needed to support overall project timelines.
• Partner with Supply Chain to help ensure materials arrive on time for sample book production.
• Keep Channel Marketing and Product Management informed throughout the process, clarifying required actions and delivery timelines.

What you bring

• Bachelor’s degree in Marketing, Merchandising, Management, Business, Design, or a related field.
• 2+ years of experience in merchandising, marketing, product management, project management, or a related discipline.
• Experience drafting specifications, including to-scale mock-ups for project quoting.
• Experience working with external suppliers.
• Experience managing sampling programs, swatching programs, or other complex physical goods is preferred.
• Strong project management and cross-functional leadership skills.
• Excellent communication and stakeholder management abilities.
• Ability to manage multiple priorities in a fast-paced environment.
• Experience collaborating with creative, operations, marketing, and product teams.
• Strong analytical and problem-solving capabilities.
• Ability to manage project budgets.

Company culture

How we deliver a best experience: Our culture is built on the Core Value, “We do the right thing, always.” We also practice seven cultural behaviors including Empowerment, Ownership, Leadership (DWR), One Team, Customer First, Continuous Innovation, and Speed.