Email Marketing Specialist

Benefits

Generational Group offers a stable, growth‑oriented environment with a strong client focus. This onsite role in Richardson, TX supports email marketing operations and Salesforce Marketing Cloud initiatives within a collaborative team that values accuracy and initiative. You will be part of a culture built on integrity and client service, with a comprehensive benefits package and competitive compensation.

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Why Generational Group

• Join a leading firm with a 30+ year track record of client success and market leadership.
• Collaborate with seasoned finance and operations professionals in a team‑driven environment.
• Competitive pay aligned with experience.
• Extensive benefits package designed to support you.
• Paths for professional advancement and skill development.
• A culture rooted in integrity and excellence with a genuine commitment to clients and communities served.

Responsibilities

• Design and manage customer journeys in Salesforce Marketing Cloud using Journey Builder.
• Create and maintain Data Extensions and SQL‑based audience segments for precise targeting.
• Sync data flows between Salesforce CRM and Marketing Cloud to ensure consistency.
• Develop, test, proofread, and deploy email templates and campaigns.
• Set up automated customer journeys and email workflows.
• Monitor email KPIs (open rate, CTR, CTOR, conversions, deliverability) and share insights with stakeholders.
• Perform A/B and multivariate testing on subject lines, content, segmentation, and send times to improve engagement.
• Troubleshoot ESP and send issues, identify root causes, and implement timely fixes.
• Follow up with interested leads and support lead engagement activities.
• Manage high‑volume bulk email accounts and maintain accurate lead records.
• Assist with CRM data organization, integrity, and contact management.
• Provide administrative support for marketing and business development initiatives.
• Coordinate meetings, shipments, and internal communications.
• Assist with project coordination and additional marketing support tasks as assigned.
• Maintain professional written and verbal communication in all interactions.
• Manage multiple ongoing projects and meet deadlines in a fast paced environment.

Requirements

• Bachelor's degree in marketing, communications, business, or related field, or equivalent professional experience.
• 2+ years of professional experience in email marketing, marketing automation, or CRM related roles.
• Ability to work well under pressure and manage multiple competing priorities.
• Problem solving, decisiveness, and resolution management.
• Strong follow‑up skills with the ability to meet deadlines.
• Analytical and growth mindset; ability to work independently.
• Excellent organizational skills and high attention to detail with a QA minded approach to proofreading and campaign accuracy.
• Salesforce experience is preferred (1 year).

Technologies

• Salesforce Marketing Cloud
• Journey Builder
• Automation Studio
• Data Extensions
• SQL
• Salesforce CRM

Compensation

USD 50,000 - 70,000 per year

Work Location

In person, Richardson, TX 75080 (onsite)

Application questions

• Will you now, or in the future, require sponsorship for employment visa status (e.g., H-1B visa status) to work legally in the United States?