Digital Marketing Strategist

UNK is seeking a Digital Marketing Strategist to steer its digital marketing and communications efforts, with a primary emphasis on online and graduate programs. This on-site role blends strategic planning, content direction, and campaign execution to boost recruitment, retention, and student engagement across digital channels. Located in Kearney, Nebraska, the position collaborates with campus partners to translate priorities into clear messaging and effective audience engagement.

Responsibilities

• Lead and implement UNK's digital marketing and communications strategies to support recruitment, retention, and student engagement, with a focus on online and graduate programs.
• Blend strategy, content development and direction, and campaign execution to deliver coordinated efforts across digital channels.
• Collaborate with campus partners and internal teams to translate priorities into clear marketing messaging, positioning, and audience engagement guidance.

Requirements

• Bachelor's degree in marketing, communications, journalism, advertising, or a related field.
• Relevant experience in digital marketing, communications, or campaign execution gained through internships, part-time roles, or professional positions.
• Strong understanding of integrated marketing, audience targeting and multichannel communication, with the ability to deliver clear, compelling messages across digital platforms.
• Familiarity with CRM platforms (Salesforce or Marketing Cloud preferred) to support segmented, automated, and targeted communications.
• Knowledge of digital advertising channels and tactics, including paid social, search, display, retargeting and geotargeting, along with working familiarity with SEO and web analytics.
• Strong writing and messaging skills, with attention to brand voice, clarity and audience engagement.
• Experience collaborating with creative teams and working with design tools such as Adobe Creative Suite.
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines effectively.

Technologies

• Salesforce
• Marketing Cloud
• Adobe Creative Suite

Benefits

• Health benefits
• Retirement benefits
• Wellness programs
• Paid holidays
• Paid leave
• Tuition remission

About UNK

The University of Nebraska at Kearney (UNK) is a public university committed to excellence in teaching, research, and community engagement. As part of the University of Nebraska system, UNK offers a student-focused environment with the resources of a larger institution. Located in central Nebraska, UNK serves around 6,000 students and is known for strong academics, welcoming campus culture, and dedication to student success. The university emphasizes innovation and collaboration in its mission to support student achievement.

Information at a glance

• Req Id: 2331
• Campus Name: University of Nebraska Kearney (UNK)
• Org Unit: Univ Communications & Marketing UNK
• Job Location: Kearney, NE 68847
• Application Review Date: 6/15/26
• Open Until Filled: Yes
• Advertised Salary: Starting at USD 51,400
• Job Type: Full-Time
• Worksite Eligibility: On-site
• Benefits Eligible: Yes
• Posting Start Date: 6/1/26