Marketing Cloud Engineer

Lead Marketing Cloud engineering across email, web communications, digital automation, and e-commerce support for UF Advancement.

Responsibilities

• Assist in administering UF Advancement’s Marketing Cloud instance, including setup, maintenance, and account/access management.
• Act as a resource for Marketing Cloud expertise, partnering with Communications and other UFA units on platform initiatives.
• Develop, test, and implement Marketing Cloud solutions aligned to project requirements, with attention to quality and consistency.
• Maintain Marketing Cloud data integrity and manage data extensions for marketing and communication needs.
• Monitor email deliverability and help ensure compliance with CAN-SPAM and other applicable legal requirements.
• Build and maintain automations, journeys, and personalization using AMPscript and related tools to improve email campaigns.
• Support management of existing and future Marketing Cloud subsystems, including Marketing Cloud Intelligence, Distributed Marketing, and Interaction Studio.
• Ensure Marketing Cloud operations align with UFA/UF requirements and industry best practices.
• Assist with e-commerce platform management, including the online giving system, digital event marketing tools, and auction solutions.
• Provide technical support and troubleshooting for e-commerce systems, including the UF Foundation’s credit card gateway (currently CyberSource).
• Collaborate with stakeholders to improve e-commerce strategies with focus on donor experience, conversion rates, and reducing cart abandonment.
• Partner with the Director of E-Commerce to evaluate new or enhanced e-commerce solutions to meet organizational goals.
• Create and maintain automated data integrations between Marketing Cloud and other platforms, including CRM, online giving, and web applications.
• Design and optimize Marketing Cloud journeys to deliver strategic donor touchpoints and consistent engagement.
• Analyze and report on campaign performance using Marketing Cloud Intelligence and Google Analytics.
• Develop custom coding solutions to enhance automation and personalization in email marketing.
• Provide data-driven insights and recommendations to strengthen digital engagement strategies.
• Support administration of UF Advancement web presences, including CMS management, backend configuration, and troubleshooting.
• Assist in maintaining on-premises web environments, supporting security and stability.
• Partner with teams to improve digital content delivery and overall website performance.
• Collaborate with the Senior Director of Development Information Systems to ensure digital platforms meet organizational needs.
• Support web security initiatives across UFF/UFAA properties, including auditing and compliance monitoring.
• Liaise with UFIT and other teams to manage SSL certificates and implement secure practices.
• Ensure compliance with PCI DSS standards and organizational policies related to web and email security.

Requirements

• Bachelor’s degree in an appropriate area.
• Two years of relevant experience; or an equivalent combination of education and experience.
• Valid Florida driver’s license required.

Technologies

• Marketing Cloud
• AMPscript
• Marketing Cloud Intelligence
• Distributed Marketing
• Interaction Studio
• CAN-SPAM
• CyberSource
• Google Analytics
• CRM
• CMS management
• SSL certificates
• PCI DSS
• e-commerce platforms
• on-premises web environments

Benefits

• Affordable State Health Plans: Medical, Dental, and Vision Insurance
• Comprehensive Coverage: Life and Disability Insurance
• Secure Retirement Options: Generous plans to safeguard your future
• Paid Time Off: Including 11 paid holidays, plus family, sick, and vacation leave
• Professional and Personal Growth: UF Training & Organization Development, leadership development, LinkedIn learning, and more
• Tuition Assistance: UF Employee Education Program
• PSLF Eligibility: Public Service Loan Forgiveness Eligible Employer

Preferred

• Degree in communications, public relations, marketing, or related field with writing abilities.
• Five years of experience producing and directing digital communications, including supervisory experience.
• Knowledge of content development, information technology and architecture, site design, search-engine optimization, and web analytics.
• Prior experience in communications in development, fundraising, higher education, or related areas, including knowledge of advancement philosophy and practices.
• Effective time management and organizational skills.
• Exceptional written and verbal communication skills, strong interpersonal abilities, and capacity to engage effectively and collaboratively with a wide range of individuals.
• Experience supporting a respectful and collaborative work environment that values integrity, professionalism, and mutual respect.
• Excellent planning and digital project management skills.
• Ability to solve problems using investigative research and analytical skills to develop and implement creative solutions.
• Ability to take initiative, accurately establish priorities, complete complex assignments with urgency and accuracy, and adapt quickly to changing needs and conflicting challenges.
• Strong knowledge of digital communications and social media software and platforms, including content management systems and digital publishing tools.
• Sophisticated understanding of digital audiences and fluency in best practice tools and techniques for digital communications.
• Ability and willingness to travel; valid driver license and good driving record are essential.
• Business expenses reimbursed through a standard accounting system; ability to pay expenses using personal credit card or funds and have them reimbursed is essential.

Application Instructions

• Upload cover letter, resume, and three references.
• Submit application by 11:55 p.m. (ET) of the posting end date.
• Work sponsorship is not available for this position.