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Marketing Cloud Engineer

University of Florida Gainesville, FL

Gainesville, FL

Today

$75k - $85k/yr Full time Ampscript Email Marketing Interaction Studio

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Job Description

Lead Marketing Cloud engineering across email, web communications, digital automation, and e-commerce support for UF Advancement.

Responsibilities

Assist in administering UF Advancement’s Marketing Cloud instance, including setup, maintenance, and account/access management.
Act as a resource for Marketing Cloud expertise, partnering with Communications and other UFA units on platform initiatives.
Develop, test, and implement Marketing Cloud solutions aligned to project requirements, with attention to quality and consistency.
Maintain Marketing Cloud data integrity and manage data extensions for marketing and communication needs.
Monitor email deliverability and help ensure compliance with CAN-SPAM and other applicable legal requirements.
Build and maintain automations, journeys, and personalization using AMPscript and related tools to improve email campaigns.
Support management of existing and future Marketing Cloud subsystems, including Marketing Cloud Intelligence, Distributed Marketing, and Interaction Studio.
Ensure Marketing Cloud operations align with UFA/UF requirements and industry best practices.
Assist with e-commerce platform management, including the online giving system, digital event marketing tools, and auction solutions.
Provide technical support and troubleshooting for e-commerce systems, including the UF Foundation’s credit card gateway (currently CyberSource).
Collaborate with stakeholders to improve e-commerce strategies with focus on donor experience, conversion rates, and reducing cart abandonment.
Partner with the Director of E-Commerce to evaluate new or enhanced e-commerce solutions to meet organizational goals.
Create and maintain automated data integrations between Marketing Cloud and other platforms, including CRM, online giving, and web applications.
Design and optimize Marketing Cloud journeys to deliver strategic donor touchpoints and consistent engagement.
Analyze and report on campaign performance using Marketing Cloud Intelligence and Google Analytics.
Develop custom coding solutions to enhance automation and personalization in email marketing.
Provide data-driven insights and recommendations to strengthen digital engagement strategies.
Support administration of UF Advancement web presences, including CMS management, backend configuration, and troubleshooting.
Assist in maintaining on-premises web environments, supporting security and stability.
Partner with teams to improve digital content delivery and overall website performance.
Collaborate with the Senior Director of Development Information Systems to ensure digital platforms meet organizational needs.
Support web security initiatives across UFF/UFAA properties, including auditing and compliance monitoring.
Liaise with UFIT and other teams to manage SSL certificates and implement secure practices.
Ensure compliance with PCI DSS standards and organizational policies related to web and email security.

Requirements

Bachelor’s degree in an appropriate area.
Two years of relevant experience; or an equivalent combination of education and experience.
Valid Florida driver’s license required.

Technologies

Marketing Cloud
AMPscript
Marketing Cloud Intelligence
Distributed Marketing
Interaction Studio
CAN-SPAM
CyberSource
Google Analytics
CRM
CMS management
SSL certificates
PCI DSS
e-commerce platforms
on-premises web environments

Benefits

Affordable State Health Plans: Medical, Dental, and Vision Insurance
Comprehensive Coverage: Life and Disability Insurance
Secure Retirement Options: Generous plans to safeguard your future
Paid Time Off: Including 11 paid holidays, plus family, sick, and vacation leave
Professional and Personal Growth: UF Training & Organization Development, leadership development, LinkedIn learning, and more
Tuition Assistance: UF Employee Education Program
PSLF Eligibility: Public Service Loan Forgiveness Eligible Employer

Preferred

Degree in communications, public relations, marketing, or related field with writing abilities.
Five years of experience producing and directing digital communications, including supervisory experience.
Knowledge of content development, information technology and architecture, site design, search-engine optimization, and web analytics.
Prior experience in communications in development, fundraising, higher education, or related areas, including knowledge of advancement philosophy and practices.
Effective time management and organizational skills.
Exceptional written and verbal communication skills, strong interpersonal abilities, and capacity to engage effectively and collaboratively with a wide range of individuals.
Experience supporting a respectful and collaborative work environment that values integrity, professionalism, and mutual respect.
Excellent planning and digital project management skills.
Ability to solve problems using investigative research and analytical skills to develop and implement creative solutions.
Ability to take initiative, accurately establish priorities, complete complex assignments with urgency and accuracy, and adapt quickly to changing needs and conflicting challenges.
Strong knowledge of digital communications and social media software and platforms, including content management systems and digital publishing tools.
Sophisticated understanding of digital audiences and fluency in best practice tools and techniques for digital communications.
Ability and willingness to travel; valid driver license and good driving record are essential.
Business expenses reimbursed through a standard accounting system; ability to pay expenses using personal credit card or funds and have them reimbursed is essential.

Application Instructions

Upload cover letter, resume, and three references.
Submit application by 11:55 p.m. (ET) of the posting end date.
Work sponsorship is not available for this position.

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