Communication & Marketing Officer

Responsibilities

• Manage marketing automation workflows and lead nurturing campaigns using HubSpot or similar CRM platforms.
• Build audience segments, email workflows and automated communication journeys.
• Collaborate with recruitment staff to improve lead conversion and enrollment outcomes, assisting with recruitment efforts if/when needed.
• Monitor and analyze campaign performance across digital channels, including website traffic, engagement, lead generation, conversions and enrollment-focused metrics using Google Analytics 4, HubSpot and other reporting platforms.
• Develop and maintain performance reports and dashboards, translating data into actionable insights for stakeholders and leadership.
• Identify opportunities to improve campaign effectiveness through audience segmentation, messaging refinement, channel optimization and conversion-focused strategies.
• Develop and maintain annual and monthly content calendars aligned with enrollment and engagement goals.
• Manage day-to-day execution of social media, including content scheduling, posting and campaign support.
• Assist with the creation and adaptation of digital content using Canva and other approved design platforms, ensuring alignment with university and college brand standards.
• Collaborate with communications, recruitment and web teams to coordinate content priorities and campaign messaging.
• Analyze social media performance and recommend content strategies that increase engagement and audience growth.

Minimum Qualifications

• Bachelor’s degree in communication, marketing, public relations, technical writing, digital media, or related field, with two years of related experience; or a Master’s degree in the listed fields.
• Appropriate college coursework or vocational/technical training may substitute at an equivalent rate for the required experience.
• Degree Equivalency Clause: Four years of direct experience for a bachelor’s degree.
• Senate Bill 1310 - The Florida Senate is conditional upon meeting all employment eligibility requirements in the United States.
• SB 1310: Substitution of Work Experience for Postsecondary Education Requirements.
• A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required, not to exceed:
  • (a) Two years for an associate degree;
  • (b) Four years for a bachelor’s degree;
  • (c) Six years for a master’s degree;
  • (d) Seven years for a professional degree;
  • (e) Nine years for a doctoral degree.
• Related work experience may not substitute for any required licensure, certification, or registration.
• Minimum qualifications that require a high school diploma are exempt from SB 1310.

Preferred Qualifications

• 3 years of experience in related positions
• Experience in higher education marketing, enrollment marketing or academic communications
• Experience managing digital advertising campaigns through Google Ads, Meta Ads Manager, LinkedIn Campaign Manager or similar platforms
• Experience using HubSpot, Slate, Salesforce Marketing Cloud or comparable CRM and marketing automation platforms
• Experience with Google Analytics 4, Google Tag Manager and digital marketing reporting tools
• Knowledge of lead generation, lead nurturing and conversion optimization strategies
• Experience developing marketing dashboards and communicating campaign performance to stakeholders
• Familiarity with SEO, AEO, landing page optimization and website analytics
• Experience managing marketing budgets and evaluating advertising performance
• Strong understanding of prospective student recruitment marketing and enrollment funnels

Technologies

• HubSpot
• Google Analytics 4
• Google Tag Manager
• Canva
• Slate
• Salesforce Marketing Cloud
• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager

Benefits

• Medical, dental and life insurance plans
• Retirement plan options
• Employee and dependent tuition programs
• Generous leave
• Hundreds of employee perks and discounts

Working at USF

USF employs roughly 16,000 people and stands among the region's largest employers. The University emphasizes bold collaboration, professional growth, and a rich academic environment that supports development and advancement. Forbes named USF in 2025 as one of Florida’s best large employers, ranking first among the state’s public universities.

About USF

The University of South Florida is a top-ranked research university serving about 50,000 students across campuses in Tampa, St. Petersburg, Sarasota-Manatee, and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university with strong value, and its health sciences are highly regarded both in Florida and nationally.

Compliance and Federal Notices

This position may be subject to a Level 1 or Level 2 criminal background check. Applicants have rights under Federal Employment Laws.

Family and Medical Leave Act (FMLA)

USF staff may request reasonable accommodation(s) during the application process. Requests should be made at least five working days before the accommodation is needed, and more information is available through the Central Human Resources ADA Accommodations webpage.

Equal Employment Opportunity

USF is an equal opportunity employer that does not discriminate based on protected characteristics. The university maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with applicable laws. This job description does not constitute an employment contract.