Associate, Digital Marketing & Fundraising

At WNET Group, the Associate, Digital Marketing & Fundraising helps advance digital campaigns and donor engagement, with a focus on digital fundraising initiatives and email marketing via Marketing Cloud. This hybrid role in New York supports strategic discussions and program development, reporting to the Senior Director of Digital Marketing & Fundraising. The position offers a salary range of USD 54,000 to 56,000 per year.

Responsibilities

• Assist with the operational support of WNET’s digital fundraising program, participating with the team on strategy and best practices meetings and offerings.
• Assist with the operational support of WNET’s e-newsletters.
• Serve as an educational and support liaison for Marketing Cloud, the platform of record for WNET’s email marketing efforts.
• Assist with the training program for WNET email producers, reviewers and general staff that provides a technical guide to the email marketing function, alongside advocating for email program best practices.
• Work collaboratively with the Digital Marketing and Fundraising team in developing WNET Journeys via Marketing Cloud – personalized cultivation tracks.
• The Digital Marketing and Fundraising Associate will be called upon to research and advise on technical issues surrounding both donor and constituent support and the constituent user experience.
• Additional responsibilities as assigned.

Requirements

• A minimum of one year of experience working on digital campaigns and/or online marketing.
• Working knowledge of HTML, CSS and SEO.
• Solid Microsoft Office and Adobe Creative Suite skills as well as experience working with nonprofit membership databases.

Technologies

• Marketing Cloud (Salesforce Marketing Cloud)
• EveryAction
• HTML
• CSS
• SEO
• Microsoft Office
• Adobe Creative Suite