Entry-Level Digital Marketing Specialist (Email/CRM)

Armory815 seeks an entry-level Digital Marketing Specialist focused on Email and CRM to support client campaigns, lifecycle marketing, and data-driven optimization. The role emphasizes platform execution and collaboration with strategists, account managers, and designers.

Responsibilities

• Build, launch, and manage email and CRM campaigns for client accounts
• Work hands-on in platforms such as Iterable, HubSpot, Salesforce Marketing Cloud, or Mailchimp
• Segment audiences, schedule campaigns, and perform QA on email deployments
• Assist in creating automated customer journeys and lifecycle marketing flows
• Analyze campaign performance (opens, clicks, conversions) and propose improvements
• Leverage marketing analytics to drive A/B testing and ongoing optimization
• Support client database management and audience targeting
• Collaborate with strategists, account managers, and designers to execute campaigns
• Contribute to lightweight content tasks (email copy, basic assets, etc.)
• Support broader digital efforts (paid media, SEO) as needed

Requirements

• Recent graduate in Marketing, Business, Data, or related field
• Internship, coursework, or project experience in email marketing, CRM, or digital marketing
• Strong interest in data-driven marketing and campaign performance
• Organized, detail-oriented, and comfortable managing multiple projects
• Excellent communication skills and a willingness to learn in a fast-paced environment

Technologies

• Iterable, HubSpot, Salesforce Marketing Cloud, Mailchimp
• HTML, CSS, SQL, JavaScript
• Excel, Google Sheets

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Tech & Skills (Big Plus)

• Familiarity with email/CRM platforms, with Iterable strongly preferred
• Basic coding skills (HTML/CSS) for email building or troubleshooting
• Exposure to SQL, JavaScript, or working with data is advantageous
• Understanding of how marketing platforms integrate with customer databases
• Experience with Excel or Google Sheets

Pay

Salary: $42,000.00 - $52,000.00 per year

Work Location

In person (Rockford, Illinois)