Marketing Specialist, Sponsorships & Customer Events

Responsibilities

• Lead management of the complete health, safety, and environmental program for the Buford, GA site, coordinating cross-functionally as needed.
• Partner with HR and Legal to oversee workers' compensation cases for the company.
• Administer and advance the Behavior Based Safety Program, including observations, near-miss reporting, root-cause corrective actions, training, and mentorship.
• Oversee safety programs for Buford and multiple remote sites (sites TBD).
• Vertical Events: assist the Field Marketing team with designing, planning, and executing sector-specific events to align with business objectives and drive demand.
• Sports Marketing & Sponsorship Activation: plan and coordinate comprehensive communication and activation plans for partnerships with NASCAR, OVG, NY Islanders, and PWHL; turn sponsorships into storytelling assets that communicate the company’s core expertise; provide on-site execution and support for customer hospitality events.
• Customer Events & Trade Show Marketing Support: collaborate with the internal events team to support marketing activities for key trade shows and regional customer experience events to ensure alignment with business objectives; serve as the Field Marketing liaison to coordinate localized messaging, plan pre-event and during-event promotion, and manage post-event lead routing and digital follow-up.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, with 3–5 years of experience in B2B marketing, field marketing, or event management.
• Project Management Expertise: proven ability to manage complex, multi-faceted projects with strict timelines and moving parts across internal and external stakeholders.
• Sponsorship & Activation Savvy: direct experience activating corporate sponsorships or sports marketing assets to drive B2B brand engagement.
• CRM Familiarity: comfortable working within a modern B2B tech stack, including CRM systems (eg, Salesforce Marketing Cloud), marketing automation platforms, project management tools, and data dashboards.
• Strategic Communication: strong written and verbal communication skills, with an eye for maintaining a premium, consultative brand voice; execution of campaigns and promotions and building brand awareness through social media platforms (HubSpot, LinkedIn, etc.).
• Agility & Collaboration: high adaptability and collaboration skills to work effectively with cross-functional vertical marketing managers, sales leadership, merchandise category managers, and agency partners.

Technologies

• Salesforce Marketing Cloud
• HubSpot
• LinkedIn

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance

EEO/AA Statement

Global Industrial provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status,