Lifecycle Marketing Manager
Manager
Marketing
Ai Marketing
Application Support
Business Systems
Campaign Management
CRM
Crm Analytics
Crm Integration
Customer Journeys
Data Analytics
Data Integration
Digital Marketing
Email Marketing
Integration
Lifecycle Marketing
Loyalty Marketing
Management
Marketing Analytics
Marketing Automation
Marketing Cloud
Marketing Strategy
Marketing Technology
Predictive Marketing
Program Management
Relationship Management
Salesforce
Job Description
The Lifecycle Marketing Manager will own and execute lifecycle marketing programs that drive retention and engagement across email, SMS, loyalty, subscriptions, and related customer touchpoints. This role combines strategic leadership with hands-on expertise in marketing automation, segmentation, personalization, and performance optimization.
Key Responsibilities
- Drive the evolution and growth of C Squared Social’s Lifecycle Marketing product, including service development, process creation, technology evaluation, and strategic innovation.
- Lead the development of customer journey maps and automated lifecycle programs across email, SMS, push notifications, loyalty, and subscription channels.
- Partner with account teams to identify client growth opportunities and design retention-focused marketing initiatives.
- Review customer behavior and campaign performance to uncover optimization opportunities and support measurable growth.
- Build audience segmentation, personalization, and testing frameworks that improve campaign effectiveness over time.
- Oversee CRM and marketing automation platforms, ensuring best practices for campaign execution and data management.
- Apply AI-powered tools and predictive marketing technologies to improve audience targeting, personalization, content development, and workflow efficiency.
- Manage, mentor, and support lifecycle marketing specialists and cross-functional team members through coaching and strategic guidance.
Required Qualifications
- 5+ years of experience in lifecycle marketing, CRM, retention marketing, or customer engagement.
- 3+ years of experience leading marketing teams or managing client-facing strategic initiatives.
- Strong understanding of customer lifecycle strategy, segmentation, personalization, and marketing automation.
- Experience with CRM and marketing automation platforms, including Klaviyo, HubSpot, Salesforce Marketing Cloud, Braze, Iterable, Attentive, or similar platforms.
- Strong analytical skills, including the ability to interpret customer data and translate insights into actionable strategies.
- Strong understanding of digital marketing, branding, and campaign strategy.
- Excellent leadership, communication, and presentation skills.
- Ability to manage multiple projects and teams in a fast-paced environment.
- Strong problem-solving skills with capacity for both strategic and creative thinking.
Preferred Qualifications
- Advanced knowledge of customer retention metrics, cohort analysis, and customer lifetime value modeling.
- Familiarity with CDPs, data warehousing, and customer data strategy.
Education
Bachelors Degree in a related field, or equivalent work experience.
Technologies
- Klaviyo, HubSpot, Salesforce Marketing Cloud, Braze, Iterable, Attentive
- CRM and marketing automation platforms
- AI-powered tools and predictive marketing technologies
Location
Meridian, ID (onsite)
Minimum Experience: 5 years
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