Manager, M&A Marketing
Job Description
Generational Group is seeking a Manager, M&A Marketing to lead email operations, marketing automation, and lead engagement in a fast-moving M&A environment. This onsite role in Richardson, TX sits at the intersection of CRM, Marketing Cloud initiatives, and administrative coordination, requiring clear communication and a keen eye for detail to manage multiple projects simultaneously.
Responsibilities
- Leverage Salesforce Marketing Cloud to design and manage customer journeys using Journey Builder.
- Ensure seamless data flow between Salesforce CRM and Marketing Cloud platforms.
- Create, test, proofread, and deploy email templates and campaigns.
- Build and manage automated customer journeys and email workflows.
- Monitor campaign performance and report metrics to key stakeholders.
- Follow up with interested leads and contribute to lead engagement activities.
- Oversee high-volume bulk email accounts and maintain accurate lead records.
- Assist with CRM data organization, data integrity, and contact management.
- Provide administrative support for marketing and business development initiatives.
- Coordinate meetings, shipments, and internal communications.
- Support project coordination and additional marketing activities as assigned.
- Maintain professional written and verbal communication in all interactions.
- Manage multiple ongoing projects while meeting deadlines in a fast-paced environment.
Requirements
- Bachelor’s Degree in Marketing, Communications, Business, or related field preferred, or equivalent professional experience.
- Experience with Salesforce CRM administration and configuration strongly preferred.
- Experience with Salesforce Marketing Cloud and Journey Builder preferred.
- Strong written communication, proofreading, and interpersonal skills.
- Ability to manage multiple projects simultaneously with high attention to detail.
- Strong organizational, analytical, and problem-solving abilities.
- Ability to work under pressure and meet deadlines in a fast-paced setting.
- Positive attitude with willingness to support team initiatives and collaborate across departments.
- Proficiency in Microsoft Office Suite, including Outlook, Excel, and Word.
Technologies
- Salesforce Marketing Cloud
- Journey Builder
- Salesforce CRM
- Microsoft Outlook
- Microsoft Excel
- Microsoft Word
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Education
Bachelor's Degree (Required)
Experience
Salesforce: 1 year (Required)
Ability to commute
Richardson, TX 75080 (Required)
Work Location
In person
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