Solution Architect, CRM & Digital Marketing

TekWissen LLC is hiring a hands-on Solution Architect to own Salesforce Marketing Cloud architecture, operational stability, and delivery across CRM and digital lifecycle experiences in New York.

Key Responsibilities

• Maintain day-to-day operational health of Salesforce Marketing Cloud (SFMC) campaigns, automations, and journeys by proactively monitoring sends, data flows, and triggers
• Troubleshoot and resolve SFMC issues before they impact the business
• Architect, build, and deploy new automations, triggered journeys, and personalized customer experiences using Journey Builder and Automation Studio
• Use AMPScript and SQL for implementation, with SSJS when needed
• Serve as the primary technical project manager across multiple simultaneous requests from CRM, Retention, Product, Data, and Creative teams
• Triaging priorities, scoping technical feasibility, and managing timelines in a fast-paced, always-on streaming environment
• Design, build, and maintain a scalable SFMC data model using Contact Builder, Data Extensions, and Audience Builder
• Partner with Data Engineering to support data integrity and data flow
• Act as the technical escalation point for integration issues between SFMC and adjacent platforms including Marketing Cloud Connect, APIs, mobile push providers, and CDPs
• Partner with Engineering and Data teams to scope and implement SFMC-adjacent integrations that support business and personalization goals
• Establish and document technical standards, build patterns, and QA protocols for SFMC development for consistency, scalability, and auditability
• Evaluate SFMC features, tools, and capabilities and recommend adoption to improve efficiency and campaign performance
• Provide informal technical guidance and troubleshooting support to CRM marketers and analysts, without direct reports
• Collaborate with the Senior Director on technical roadmap planning and scoping for new CRM and lifecycle initiatives

Required Qualifications

• 5+ years of experience as a Solution Architect (or equivalent senior technical CRM role) with deep, hands-on SFMC expertise
• Expert proficiency across core SFMC modules: Journey Builder, Automation Studio, Email Studio, Contact Builder, and Data Extensions
• Strong hands-on scripting skills in AMPScript and SQL; working knowledge of SSJS is a plus
• Experience using the SFMC API and integrating SFMC with external systems (CDPs, mobile push, data warehouses, etc.)
• Proven ability to project manage and prioritize competing requests across multiple teams in a deadline-driven environment
• Strong understanding of data modeling and audience segmentation logic at scale
• Experience in the streaming, subscription, or D2C industry preferred
• SFMC certification (Marketing Cloud Developer or Marketing Cloud Consultant) strongly preferred
• Excellent written and verbal communication skills for translating technical concepts between technical and non-technical stakeholders

Preferred Skills

• Experience with Braze or other ESPs in addition to SFMC
• Familiarity with Customer Data Platforms such as Hightouch, mParticle, or Tealium
• Knowledge of email compliance and privacy legislation including CAN-SPAM, GDPR, CASL, and CCPA
• Experience in the streaming D2C industry
• Comfort operating in a live-content or sports-driven, high-velocity environment

Technologies

• Salesforce Marketing Cloud (SFMC), Journey Builder, Automation Studio, Email Studio
• Contact Builder, Data Extensions, Audience Builder
• AMPScript, SQL, SSJS
• SFMC API, Marketing Cloud Connect, APIs

Job Details

• Location: New York, NY (onsite)
• Work type: Onsite (in person)
• Job type: Contract
• Assignment type: Temporary Assignment
• Duration: 9 Months
• Pay: USD 80 - 82 per hour
• Work location: In person (New York, NY 10036)