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The Aspen Institute

Communications & Marketing Senior Associate

The Aspen Institute
Washington, DC $70k - $85k/yr Full time Posted 16d ago
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Job Description

Blend communications strategy with hands-on marketing execution in a hybrid role based in Washington, DC. At the Aspen Institute, this Senior Associate position supports Aspen Digital’s communications and marketing work across email and web, collaborating with project teams to deliver timely content for public-facing summits and related campaigns. You’ll report to the Director of External Engagement & Communications at Aspen Digital and help drive measurable progress against website and email communications objectives.

What you’ll do

  • Help develop a communications and marketing strategy for Aspen Digital, including campaign planning for public-facing summits, and support execution under the Director’s supervision.
  • Coordinate with project teams to align on content creation and delivery timelines.
  • Publish new website entries and blog posts, ensuring information stays current and accurate.
  • Support ongoing improvements to website design and overall user experience.
  • Coordinate the timely creation of marketing materials for events.
  • Contribute to Aspen Digital’s website and email marketing strategies, including:
    • Maintaining accurate email list segmentation
    • Developing and drafting email marketing copy
    • Testing content and tracking performance analytics
  • Assist with scoping and managing relevant vendors, including web development.
  • Work with internal and external stakeholders to coordinate communications and event marketing materials.
  • Support the Director in identifying and tracking annual, 6-month, and quarterly objectives and KPIs for website and email communications, with shared responsibility for meeting them.
  • Handle other duties as assigned.

What you bring

  • 3 to 5 years of relevant experience in communications and marketing.
  • A strong track record across communications and marketing campaigns, including email communications, website design, and branding.
  • Skills in Search Engine Optimization and web accessibility.
  • Strong organization and project-management ability, including juggling multiple projects while maintaining attention to detail and quality, engaging with stakeholders, and meeting deadlines consistently.
  • Excellent copywriting and copyediting skills.
  • Experience using Marketing Cloud or similar platform communications systems.
  • Knowledge of media database systems for research and outreach.
  • Operations-savvy approach focused on detail and quality.
  • Proactive, self-motivated work style with comfort working independently and collaboratively in a fast-paced environment.
  • Ability to build professional relationships across departments and seniority levels.
  • Strong interpersonal and stakeholder communication skills.

Tools and workflow

  • Marketing Cloud

Hybrid location and compensation

Location: Washington, DC (hybrid). Selected candidates are expected to work in person at the Washington, DC office approximately two days per week.

Salary: USD 70,000 - 85,000 per year.

Benefits

  • Health, dental, vision, and prescription benefits
  • Retirement benefits
  • Paid leave

Preferred background

  • Experience overseeing or working on longer-term communications campaigns.
  • Experience in marketing for large events or Summits.
  • Familiarity or interest in AI, cybersecurity, and emerging technology.

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