Senior Associate, Balance Transfer Marketing - Discover & UM (Hybrid)

Capital One offers a hybrid work arrangement in Riverwoods, IL, with a salary range of USD 87,700 to 100,100 per year, plus health, financial and other benefits along with performance-based incentives.

This role supports strategy and execution of balance transfer marketing campaigns for Discover and Capital One customers as part of the Discover Customer Marketing team in a hybrid setting.

Benefits

• Comprehensive health, financial and other benefits
• Performance-based incentive compensation, including cash bonuses and long-term incentives

Responsibilities

• Oversee end-to-end campaign management across channels such as email, digital marketing, and direct mail
• Use performance metrics, consumer research, and market trends to spot growth opportunities, build testing plans, and optimize campaigns
• Serve as a key liaison among business teams, data analytics, channel partners, legal and compliance, operations, and creative agencies to ensure on-brand assets delivered on schedule
• Translate business goals into clear creative briefs and data-backed storytelling to inform leadership decisions
• Manage multiple projects in dynamic, matrixed environments with strong attention to detail

Requirements

• Bachelor’s degree or military experience
• Minimum 2 years of experience in marketing, project management, brand strategy, or digital and product marketing
• Minimum 2 years of experience planning, executing, and analyzing marketing programs
• Minimum 2 years of experience guiding creative processes, partnering with creative teams, and developing creative optimization frameworks

Technologies

• Salesforce Marketing Cloud

Ideal Candidate

• Strategic and creative with an entrepreneurial mindset who thrives in ambiguous, matrixed settings and takes ownership
• Analytical and organized, skilled at project management and using data to drive decisions and uncover insights
• Collaborative communicator who builds relationships and effectively influences diverse teams through clear, persuasive messaging
• Proactive problem-solver who identifies opportunities, resolves blockers, and continuously improves processes for better performance and customer experiences