Director of Marketing

Responsibilities

• Lead the marketing team in executing the strategic marketing plan across channels.
• Collaborate with cross-functional teams to evaluate and refine the strategic plan.
• Develop, manage, and monitor the marketing budget including downstream activities.
• Create and maintain brand guidelines and deploy environmental branding at all retail locations.
• Gather and analyze market data to identify new markets and customer demand, and assess the effectiveness of campaigns.
• Perform market research, sales forecasting, and strategic planning to support product profitability.
• Conduct pricing research to ensure competitive pricing for products and services.
• Maintain awareness of market trends and identify needs for new products and services, providing recommendations to leadership.
• Negotiate contracts for services required to implement the marketing strategy.
• Develop, evaluate, and deliver training on marketing activities, strategies, and policies.
• Recruit, interview, hire, and train supervisory and management staff within the department.

Requirements

• Strong understanding of principles and methods used to promote, display, and sell products and services.
• Experience managing the marketing function, including strategy execution and budget oversight.
• Experience leading direct reports and cross-organizational teams.
• Competitive or collegiate level golf experience.
• Excellent verbal, written, and interpersonal communication skills.
• Excellent organizational skills and meticulous attention to detail.
• Strong analytical and problem-solving abilities.
• Ability to create, implement, and monitor budgets.
• Capacity to adapt quickly to changing conditions and priorities.

Benefits

• Employee programs such as PGA membership dues support.
• Paid time off.
• 401(k) plan with company match.
• Health insurance and HSA/FSA options.
• Discounted merchandise.
• Continued training and development.
• Health and wellness initiatives.
• Work life balance initiatives.

Compensation

Pay range for this position is $88,000 to $152,000 per year, based on experience.

Preferred Qualifications

• Bachelor's degree in Business or Marketing.
• At least ten years of experience in retail or sporting goods marketing or a related field.
• In-depth knowledge of the golf industry.
• Maintain a 10 handicap or better.