Enrollment Management Marketing and Communications Manager

Drive enrollment growth for Texas Southern University by leading data-driven marketing and communications across the enrollment funnel.

Responsibilities

• Develop, implement, and continuously evaluate a comprehensive enrollment marketing and communications plan supporting recruitment, yield, and retention for student segments including first-time freshmen, transfer students, dual-credit students, adult learners, and military-affiliated students.
• Design and execute multi-channel, data-driven campaigns that move prospective students from inquiry to application, admission, enrollment deposit, and orientation registration.
• Conduct market research, competitive analysis, and audience segmentation to inform messaging, targeting, and channel selection.
• Build and maintain an annual enrollment marketing calendar covering campaign timing, content production deadlines, publishing schedules, and key enrollment milestones.
• Partner with the Director of Recruitment to align campaign strategy with territory-based recruitment goals, yield targets, and pipeline priorities.
• Manage and grow TSU Enrollment Management’s digital presence, including enrollment-specific web pages, landing pages, social media accounts, and email marketing platforms.
• Create and publish on-brand digital content for prospective students and families across the enrollment journey, including videos, graphics, testimonials, program spotlights, financial aid information, and event promotions.
• Manage the social media content calendar, posting cadence, and community engagement; monitor and respond to inquiries and comments in a timely, professional manner.
• Plan, execute, and analyze targeted digital advertising campaigns (e.g., Google Ads, Meta Ads) to generate inquiries, drive traffic to enrollment landing pages, and optimize for conversion.
• Track performance across analytics and channels, including web analytics, email open and click-through rates, social engagement, and paid campaign results; produce regular reporting for the Vice President for Strategic Enrollment Management and Director of Recruitment.
• Build and manage prospective student communication workflows within the CRM, including email drips, text sequences, event invitations, and decision deadline reminders by student type, funnel stage, and enrollment status.
• Maintain a library of communication templates across the enrollment cycle (inquiry through orientation), ensuring accuracy, personalization, and brand alignment.
• Coordinate with the Office of Financial Aid to ensure timely, accurate financial aid communications that support yield and reduce barriers, particularly for Pell-eligible and first-generation students.
• Develop targeted communication sequences with the Director of Recruitment for transfer students, dual-credit completers, military-affiliated students, and students in key geographic markets.
• Ensure CRM communication workflows are tested, maintained, and updated each enrollment cycle with current deadlines, program information, and institutional messaging.
• Conceptualize, write, design, and produce enrollment marketing materials in digital and print formats (brochures, viewbooks, postcards, banners, fact sheets, email graphics, social assets, digital ads, video scripts, and presentation decks).
• Ensure marketing materials align with TSU institutional brand standards, visual identity, and messaging guidelines in coordination with the University’s central Communications and Marketing office.
• Maintain an organized library of approved marketing assets (photography, video, copy, and brand resources) for Admission Counselors, Transfer Recruiters, and other Division staff.
• Oversee print recruitment material production and inventory, coordinating with vendors on design, print, and fulfillment timelines and budgets.
• Develop and execute marketing and communications strategies for Division enrollment events (open houses, campus visit programs, admitted student days, scholarship receptions, transfer fairs, orientation registration campaigns, and virtual enrollment programs).
• Create event promotional content across digital and print channels and manage pre-event communications and post-event follow-up conversion.
• Partner with the Director of New Student Orientation on marketing and communications support for orientation programming, including pre-enrollment communications for incoming students, families, and transfer students.
• Support Financial Aid, Transfer Services, and Military and Veteran Affairs offices with marketing and communications materials for office-specific programs, campaigns, and student-facing events as needed.
• Track and analyze initiative performance using CRM data, web analytics (Google Analytics or equivalent), social insights, and enrollment funnel data; prepare regular performance reports for the Vice President for Strategic Enrollment Management.
• Use data to evaluate ROI across channels and campaigns and make evidence-based budget and strategy recommendations.
• Manage the enrollment marketing budget, including vendor contracts, advertising spend, print production costs, and software subscriptions; track expenditures and ensure compliance with TSU financial policies and procurement procedures.
• Partner with the Enrollment Management Data Analyst to integrate enrollment funnel data with marketing analytics.
• Serve as the primary enrollment marketing liaison to TSU’s central University Communications and Marketing office, coordinating alignment with university-wide brand and marketing efforts.
• Collaborate with academic deans, department chairs, and program directors to develop program-specific recruitment marketing content.
• Work with the Office of Alumni Relations and Student Affairs on cross-promotional opportunities aligned to enrollment goals.
• Participate in Division-wide planning, staff meetings, and strategic initiatives as assigned.
• Perform other job-related duties as assigned.

Requirements

• Bachelor’s degree from a regionally accredited institution in Marketing, Communications, Public Relations, Advertising, Digital Media, or a closely related field.
• Minimum 3 years of professional experience in marketing, communications, or related field, including managing multi-channel marketing campaigns from strategy through execution.
• Demonstrated proficiency in digital marketing: social media management, email marketing, content creation, and digital advertising (Google Ads, Meta Ads, or equivalent).
• Experience with a CRM platform for communication workflows, audience segmentation, and campaign deployment (higher education CRMs like Slate, Salesforce, Ellucian, or equivalent preferred).
• Proficiency with graphic design tools (Adobe Creative Suite: Photoshop, Illustrator, InDesign; Canva; or equivalent) for digital and print production.
• Demonstrated ability to write clear, compelling, on-brand copy for email, social media, web, and print.
• Experience with web analytics tools (Google Analytics or equivalent) and social analytics platforms to measure performance and inform strategy.
• Ability to maintain security or integrity of critical infrastructure, which may include communications systems, computer networks and systems, cybersecurity systems, electrical grid, hazardous waste treatment, or water treatment system.

Preferred

• Experience in enrollment management marketing or student recruitment communications in higher education with demonstrated impact on yield, inquiry volume, or application rates.
• Experience at a minority-serving institution or urban-serving university with significant Pell-eligible and first-generation student populations.
• Familiarity with TSU brand standards, the Houston higher education market, and key prospective student populations in the Greater Houston area.
• Experience managing paid digital advertising budgets of $25,000 or more annually, with optimization for enrollment conversion goals.
• Video production and editing skills, including short-form social media video content and longer recruitment or brand videos.
• Experience with marketing automation platforms and A/B testing methodologies.
• Bilingual (English/Spanish) preferred but not required.

Technologies

• Customer Relationship Management (CRM)
• Google Ads, Meta Ads
• Google Analytics
• Instagram, Facebook, X/Twitter, TikTok, LinkedIn, YouTube
• Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva
• Slate, Salesforce, Ellucian

Work Schedule and Location

• Location: Houston, TX (onsite)
• Hours: 8:00 am to 5:00 pm, M-F
• Work setup: On-campus, in-person position with flexibility for hybrid work as determined by the Vice President for Enrollment Management

Working/Environmental Conditions

• Primarily a professional office environment.
• Must be able to sit for extended periods, stand, walk, and use standard office equipment including computers, cameras, and printers.
• Some local travel may be required for recruitment events, campus visits, photo/video productions, and community outreach.
• Occasional evening and weekend work expected for enrollment events, open houses, and peak campaign periods.

Additional Information

• Salary: USD 80,870 - 103,109 per year
• Minimum experience: 3 years
• Security sensitive position: Yes
• Close date: 11/04/2026
• Open until filled: No
• Special instructions: Open to all applicants