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Enrollment Management Marketing and Communications Manager

Texas Southern University Houston, TX

Houston, TX

Today

$81k - $103k/yr Full time Manager Marketing Campaign Management

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Job Description

Drive enrollment growth for Texas Southern University by leading data-driven marketing and communications across the enrollment funnel.

Responsibilities

Develop, implement, and continuously evaluate a comprehensive enrollment marketing and communications plan supporting recruitment, yield, and retention for student segments including first-time freshmen, transfer students, dual-credit students, adult learners, and military-affiliated students.
Design and execute multi-channel, data-driven campaigns that move prospective students from inquiry to application, admission, enrollment deposit, and orientation registration.
Conduct market research, competitive analysis, and audience segmentation to inform messaging, targeting, and channel selection.
Build and maintain an annual enrollment marketing calendar covering campaign timing, content production deadlines, publishing schedules, and key enrollment milestones.
Partner with the Director of Recruitment to align campaign strategy with territory-based recruitment goals, yield targets, and pipeline priorities.
Manage and grow TSU Enrollment Management’s digital presence, including enrollment-specific web pages, landing pages, social media accounts, and email marketing platforms.
Create and publish on-brand digital content for prospective students and families across the enrollment journey, including videos, graphics, testimonials, program spotlights, financial aid information, and event promotions.
Manage the social media content calendar, posting cadence, and community engagement; monitor and respond to inquiries and comments in a timely, professional manner.
Plan, execute, and analyze targeted digital advertising campaigns (e.g., Google Ads, Meta Ads) to generate inquiries, drive traffic to enrollment landing pages, and optimize for conversion.
Track performance across analytics and channels, including web analytics, email open and click-through rates, social engagement, and paid campaign results; produce regular reporting for the Vice President for Strategic Enrollment Management and Director of Recruitment.
Build and manage prospective student communication workflows within the CRM, including email drips, text sequences, event invitations, and decision deadline reminders by student type, funnel stage, and enrollment status.
Maintain a library of communication templates across the enrollment cycle (inquiry through orientation), ensuring accuracy, personalization, and brand alignment.
Coordinate with the Office of Financial Aid to ensure timely, accurate financial aid communications that support yield and reduce barriers, particularly for Pell-eligible and first-generation students.
Develop targeted communication sequences with the Director of Recruitment for transfer students, dual-credit completers, military-affiliated students, and students in key geographic markets.
Ensure CRM communication workflows are tested, maintained, and updated each enrollment cycle with current deadlines, program information, and institutional messaging.
Conceptualize, write, design, and produce enrollment marketing materials in digital and print formats (brochures, viewbooks, postcards, banners, fact sheets, email graphics, social assets, digital ads, video scripts, and presentation decks).
Ensure marketing materials align with TSU institutional brand standards, visual identity, and messaging guidelines in coordination with the University’s central Communications and Marketing office.
Maintain an organized library of approved marketing assets (photography, video, copy, and brand resources) for Admission Counselors, Transfer Recruiters, and other Division staff.
Oversee print recruitment material production and inventory, coordinating with vendors on design, print, and fulfillment timelines and budgets.
Develop and execute marketing and communications strategies for Division enrollment events (open houses, campus visit programs, admitted student days, scholarship receptions, transfer fairs, orientation registration campaigns, and virtual enrollment programs).
Create event promotional content across digital and print channels and manage pre-event communications and post-event follow-up conversion.
Partner with the Director of New Student Orientation on marketing and communications support for orientation programming, including pre-enrollment communications for incoming students, families, and transfer students.
Support Financial Aid, Transfer Services, and Military and Veteran Affairs offices with marketing and communications materials for office-specific programs, campaigns, and student-facing events as needed.
Track and analyze initiative performance using CRM data, web analytics (Google Analytics or equivalent), social insights, and enrollment funnel data; prepare regular performance reports for the Vice President for Strategic Enrollment Management.
Use data to evaluate ROI across channels and campaigns and make evidence-based budget and strategy recommendations.
Manage the enrollment marketing budget, including vendor contracts, advertising spend, print production costs, and software subscriptions; track expenditures and ensure compliance with TSU financial policies and procurement procedures.
Partner with the Enrollment Management Data Analyst to integrate enrollment funnel data with marketing analytics.
Serve as the primary enrollment marketing liaison to TSU’s central University Communications and Marketing office, coordinating alignment with university-wide brand and marketing efforts.
Collaborate with academic deans, department chairs, and program directors to develop program-specific recruitment marketing content.
Work with the Office of Alumni Relations and Student Affairs on cross-promotional opportunities aligned to enrollment goals.
Participate in Division-wide planning, staff meetings, and strategic initiatives as assigned.
Perform other job-related duties as assigned.

Requirements

Bachelor’s degree from a regionally accredited institution in Marketing, Communications, Public Relations, Advertising, Digital Media, or a closely related field.
Minimum 3 years of professional experience in marketing, communications, or related field, including managing multi-channel marketing campaigns from strategy through execution.
Demonstrated proficiency in digital marketing: social media management, email marketing, content creation, and digital advertising (Google Ads, Meta Ads, or equivalent).
Experience with a CRM platform for communication workflows, audience segmentation, and campaign deployment (higher education CRMs like Slate, Salesforce, Ellucian, or equivalent preferred).
Proficiency with graphic design tools (Adobe Creative Suite: Photoshop, Illustrator, InDesign; Canva; or equivalent) for digital and print production.
Demonstrated ability to write clear, compelling, on-brand copy for email, social media, web, and print.
Experience with web analytics tools (Google Analytics or equivalent) and social analytics platforms to measure performance and inform strategy.
Ability to maintain security or integrity of critical infrastructure, which may include communications systems, computer networks and systems, cybersecurity systems, electrical grid, hazardous waste treatment, or water treatment system.

Preferred

Experience in enrollment management marketing or student recruitment communications in higher education with demonstrated impact on yield, inquiry volume, or application rates.
Experience at a minority-serving institution or urban-serving university with significant Pell-eligible and first-generation student populations.
Familiarity with TSU brand standards, the Houston higher education market, and key prospective student populations in the Greater Houston area.
Experience managing paid digital advertising budgets of $25,000 or more annually, with optimization for enrollment conversion goals.
Video production and editing skills, including short-form social media video content and longer recruitment or brand videos.
Experience with marketing automation platforms and A/B testing methodologies.
Bilingual (English/Spanish) preferred but not required.

Technologies

Customer Relationship Management (CRM)
Google Ads, Meta Ads
Google Analytics
Instagram, Facebook, X/Twitter, TikTok, LinkedIn, YouTube
Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva
Slate, Salesforce, Ellucian

Work Schedule and Location

Location: Houston, TX (onsite)
Hours: 8:00 am to 5:00 pm, M-F
Work setup: On-campus, in-person position with flexibility for hybrid work as determined by the Vice President for Enrollment Management

Working/Environmental Conditions

Primarily a professional office environment.
Must be able to sit for extended periods, stand, walk, and use standard office equipment including computers, cameras, and printers.
Some local travel may be required for recruitment events, campus visits, photo/video productions, and community outreach.
Occasional evening and weekend work expected for enrollment events, open houses, and peak campaign periods.

Additional Information

Salary: USD 80,870 - 103,109 per year
Minimum experience: 3 years
Security sensitive position: Yes
Close date: 11/04/2026
Open until filled: No
Special instructions: Open to all applicants

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