Coordinator, Digital Marketing

Baltimore Orioles is seeking a Coordinator, Digital Marketing to help strengthen Orioles.com and the MLB Ballpark App experience. Reporting to the Director, Digital, you will support UX/UI improvements, promotional planning, editorial calendars, vendor coordination, sponsorship placements, and performance reporting, with added support for email and SMS marketing.

This is a full-time, non-exempt role based in Baltimore, MD (onsite) at Oriole Park at Camden Yards. Salary is $45,000 to $47,500 per year.

What you’ll do

• Coordinate and maintain Orioles.com UX/UI updates, supporting page design, page builds, and daily content updates
• Support Orioles and MLB editorial and production teams to help ensure strong collaboration and adherence to best digital practices
• Ideate and implement weekly promotional plans for Orioles.com and the MLB Ballpark app
• Lead Orioles.com page build requests and edits, and assist with project management for Orioles.com and ballpark app-related tasks
• Research and collaborate on improving user experience for Orioles.com and the MLB Ballpark App, including ADA compliance
• Help coordinate Ballpark App short- and long-term goals with internal stakeholders and MLB, covering user experience, page design and builds, and content updates
• Develop and manage a Push/Inbox notification editorial calendar across the full calendar year
• Manage relationships with digital vendors and platform partners
• Ensure sponsorship obligations are included on Orioles.com, MLB App, and MLB Ballpark App
• Work with Analytics to track and report key performance indicators and distribute reporting to stakeholders
• Support email and SMS marketing initiatives, including campaign coordination, content updates, and deployment assistance with the Digital Marketing team
• Cross-train on email marketing platform operations, including RU-list management, campaign builds, and performance reporting
• Assist in developing and scheduling SMS campaigns, including promotional offers, game day alerts, and targeted fan communications
• Participate in other duties as assigned

What you bring

• Bachelor’s Degree, preferably in Digital Marketing, Communications, Business/Marketing, or a related field
• 1 to 4 years of relevant experience (minimum: 1 year)
• Experience with UX/UI and Adobe Creative Cloud
• Strong understanding of current digital marketing concepts, strategies, and best practices
• Proactive, solutions-oriented approach to positioning the Orioles’ Digital presence
• Excellent organizational, verbal, and written communication skills with strong attention to detail
• Ability to manage multiple priorities, prioritize and problem solve, and work effectively in a fast-paced environment
• Comfort working in both a team setting and independently
• Proficiency in Adobe Photoshop, Adobe Illustrator, or similar photo editing software
• Experience assisting and managing digital platforms within a Content Management System (CMS)
• Basic understanding of email and SMS marketing best practices, including segmentation, CAN-SPAM/TCPA compliance, and performance metrics
• May require night and weekend coverage

Benefits

• Unlimited PTO
• Paid holidays
• Paid sick leave
• Health insurance (single and family)
• Vision and dental coverage
• Life insurance
• 401(k) plan with discretionary employer match
• Concession and merchandise discounts
• Free parking
• Complimentary baseball tickets to home games
• Bonus opportunity

Tools and platforms you’ll work with

• Orioles.com
• MLB Ballpark App
• MLB App
• UX/UI
• Adobe Creative Cloud, Adobe Photoshop, Adobe Illustrator
• Content Management System (CMS)
• SEO, AEO
• ADA compliance
• Push/Inbox notifications
• Email marketing platform operations and RU-list management