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Coordinator, Digital Marketing

Baltimore Orioles Baltimore, MD

Baltimore, MD

Today

$45k - $48k/yr Full time Marketing Content Marketing Coordinator

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Job Description

Baltimore Orioles is seeking a Coordinator, Digital Marketing to help strengthen Orioles.com and the MLB Ballpark App experience. Reporting to the Director, Digital, you will support UX/UI improvements, promotional planning, editorial calendars, vendor coordination, sponsorship placements, and performance reporting, with added support for email and SMS marketing.

This is a full-time, non-exempt role based in Baltimore, MD (onsite) at Oriole Park at Camden Yards. Salary is $45,000 to $47,500 per year.

What you’ll do

Coordinate and maintain Orioles.com UX/UI updates, supporting page design, page builds, and daily content updates
Support Orioles and MLB editorial and production teams to help ensure strong collaboration and adherence to best digital practices
Ideate and implement weekly promotional plans for Orioles.com and the MLB Ballpark app
Lead Orioles.com page build requests and edits, and assist with project management for Orioles.com and ballpark app-related tasks
Research and collaborate on improving user experience for Orioles.com and the MLB Ballpark App, including ADA compliance
Help coordinate Ballpark App short- and long-term goals with internal stakeholders and MLB, covering user experience, page design and builds, and content updates
Develop and manage a Push/Inbox notification editorial calendar across the full calendar year
Manage relationships with digital vendors and platform partners
Ensure sponsorship obligations are included on Orioles.com, MLB App, and MLB Ballpark App
Work with Analytics to track and report key performance indicators and distribute reporting to stakeholders
Support email and SMS marketing initiatives, including campaign coordination, content updates, and deployment assistance with the Digital Marketing team
Cross-train on email marketing platform operations, including RU-list management, campaign builds, and performance reporting
Assist in developing and scheduling SMS campaigns, including promotional offers, game day alerts, and targeted fan communications
Participate in other duties as assigned

What you bring

Bachelor’s Degree, preferably in Digital Marketing, Communications, Business/Marketing, or a related field
1 to 4 years of relevant experience (minimum: 1 year)
Experience with UX/UI and Adobe Creative Cloud
Strong understanding of current digital marketing concepts, strategies, and best practices
Proactive, solutions-oriented approach to positioning the Orioles’ Digital presence
Excellent organizational, verbal, and written communication skills with strong attention to detail
Ability to manage multiple priorities, prioritize and problem solve, and work effectively in a fast-paced environment
Comfort working in both a team setting and independently
Proficiency in Adobe Photoshop, Adobe Illustrator, or similar photo editing software
Experience assisting and managing digital platforms within a Content Management System (CMS)
Basic understanding of email and SMS marketing best practices, including segmentation, CAN-SPAM/TCPA compliance, and performance metrics
May require night and weekend coverage

Benefits

Unlimited PTO
Paid holidays
Paid sick leave
Health insurance (single and family)
Vision and dental coverage
Life insurance
401(k) plan with discretionary employer match
Concession and merchandise discounts
Free parking
Complimentary baseball tickets to home games
Bonus opportunity

Tools and platforms you’ll work with

Orioles.com
MLB Ballpark App
MLB App
UX/UI
Adobe Creative Cloud, Adobe Photoshop, Adobe Illustrator
Content Management System (CMS)
SEO, AEO
ADA compliance
Push/Inbox notifications
Email marketing platform operations and RU-list management

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