Conversion Optimization Marketing Jobs

1 job found

Today

Conversion Rate Optimization (CRO) & Digital Marketing Specialist

Wealthy Group of Companies LLC Lakewood, NJ

Lakewood, NJ

Today

$100k - $150k/yr Full time Marketing Campaign Management Channel Management

Apply Now

Job Description

The Conversion Rate Optimization (CRO) & Digital Marketing Specialist will own key parts of inbound marketing operations, including user funnel performance, paid acquisition efforts, and website conversion architecture. This role focuses on building industry-specific acquisition experiences, improving conversion efficiency through testing, and reporting results to executive leadership.

Location and Work Setup

Location: Lakewood, NJ
Work model: Onsite

Compensation

Base Salary: USD 100,000 - 150,000 per yearly

Responsibilities

Design, launch, and manage segmented marketing campaigns for distinct B2B industries and buyer personas, including tailored messaging, custom landing pages, and industry-specific Google Ads and paid search strategies.
Monitor daily website visitor interactions to identify drop-off points, session duration patterns, and user pathways using heatmaps, recordings, and advanced analytics tools to reduce conversion friction.
Maintain oversight of acquisition performance metrics, including Customer Acquisition Cost (CAC), Cost Per Lead (CPL), ROAS, and conversion value; use results to allocate budgets across industries and channels.
Coordinate external agency, freelancer, and technical vendor relationships, including specialized ad copywriters and paid media niche partners, to support high-quality delivery aligned with core performance metrics.
Design, run, and evaluate structured A/B tests across landing page layouts, value propositions, CTA placement, form fields, and ad copy to improve lead capture efficiency.
Audit and integrate digital acquisition channels across paid search (Google Ads), organic search (SEO), LinkedIn, Instagram, TikTok, X (Twitter), and YouTube to support lead routing, tracking accuracy, and conversion economics.
Refine digital touchpoints and initial lead capture flows to support a low-friction onboarding experience for recurring orders and long-term B2B partnerships.
Produce comprehensive reporting covering conversion performance, bounce rates, traffic quality, CAC trends, and ROI, including actionable recommendations for executive leadership.

Requirements

Experience: 4+ years of hands-on experience as a CRO Specialist, Growth Marketer, or Digital Marketing Strategist managing end-to-end inbound and performance channels.
Demonstrated ability to market a single core business across multiple, distinct industries with customized positioning, dedicated landing pages, and tailored Google Ads structures.
Strong command of performance metrics and acquisition mathematics, including CAC, lead-to-customer conversion rates, LTV, and payback periods.
Experience selecting, briefing, and managing external vendors, contractors, or agencies for specialized marketing projects.
Expert proficiency with Google Analytics (GA4), Google Tag Manager, Google Ads, modern landing page builders, A/B testing platforms, and heatmap and session-recording software.
Deep familiarity with paid search, organic search, and B2B-focused social and video platforms, including LinkedIn, YouTube, Instagram, and TikTok.
Prior experience in B2B ecommerce, commercial distribution, wholesale operations, or multi-vertical enterprise B2B service environments is strongly preferred.

Technologies

Google Analytics (GA4)
Google Tag Manager
Google Ads
Modern landing page builders
A/B testing platforms
Heatmap
Session-recording software
SEO
LinkedIn
Instagram
TikTok
X (Twitter)
YouTube

View full job page →

Get Conversion Optimization Marketing Jobs alerts

New Conversion Optimization Marketing Jobs, daily.