Landing Page Optimization

Landing Page Optimization Marketing Jobs

3 jobs found

1d ago

Performance Marketing Conversion Specialist

Your Behavioral Health Torrance, CA

Torrance, CA

1d ago

$35 - $37/hr Full time Campaign Management Conversion Rate Optimization Digital Marketing

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Job Description

Your Behavioral Health is seeking a Performance Marketing Conversion Specialist to help build digital advertising creative and landing page experiences designed to generate inquiries, leads, and admissions. This onsite role in Torrance, CA blends copywriting, creative production, CRO, and landing page optimization across multiple acquisition channels, with ongoing performance analysis and testing to improve conversion outcomes.

The ideal candidate will translate campaign goals into high-converting ad and page experiences, partner with marketing leadership on messaging themes and patient/client pain points, and monitor key metrics such as conversion rate and cost per lead to guide improvements.

What you will do

Create advertising concepts aligned to target audiences, service lines, and marketing objectives.
Develop ad copy for Meta and other digital channels.
Design testing variations across headlines, primary text, calls-to-action, and creative messaging.
Turn strategic campaign goals into conversion-focused creative assets.
Create and maintain landing pages to maximize conversions, including persuasive page copy and messaging frameworks.
Build user experiences that support campaign objectives and optimize landing pages for mobile and desktop users.
Apply best practices for lead generation forms, calls-to-action, and conversion paths.
Analyze landing page and campaign performance, using data and user behavior to recommend improvements.
Continuously test: headlines, page layouts, CTA buttons, form lengths, hero images and video, and social proof/testimonials.
Develop messaging tailored to specific patient/client segments and service lines.
Partner with marketing leadership to identify campaign themes, pain points, and value propositions.
Support local, regional, and service-specific campaign initiatives.
Ensure ad creative and landing pages align with campaign objectives and audience targeting strategies.
Support campaign launches by creating and updating required creative assets.
Monitor landing page metrics and track: conversion rate, form completion rate, bounce rate, time on page, cost per lead, and lead quality indicators.
Participate in campaign review and optimization discussions.

Experience and qualifications

2-5+ years of experience creating digital advertising content and landing pages.
Strong copywriting and content development skills.
Understanding of lead generation and conversion funnels.
Experience using landing page builders, CMS platforms, or website content management systems.
Familiarity with A/B testing and conversion rate optimization principles.
Attention to detail and project management skills.
Experience with graphic design tools such as Canva, Adobe Illustrator, or Figma.
1-2 years experience working with CMS platforms, with WordPress preferred.

Technologies you may work with

Meta, Meta Ads, Google Ads
GA4
Microsoft Clarity, Hotjar
Canva, Adobe Illustrator, Figma
WordPress
CRM, marketing automation platforms, CMS platforms, landing page builders

Compensation and schedule

$35 - $37 per hour
Monday through Friday, onsite

Benefits

Medical, dental, and vision insurance
Life and disability coverage
Retirement plan
Paid sick, time off, and holidays
Employee Assistance Program
Professional development opportunities
Other company-sponsored wellness or support programs

Preferred background

Healthcare, behavioral health, or consumer services marketing experience.
Experience writing conversion-focused sales copy.
Familiarity with Meta Ads, Google Ads, and GA4.
Experience with conversion optimization tools such as Microsoft Clarity, Hotjar, or similar platforms.
Basic understanding of SEO and local search best practices.
Experience with CRM and marketing automation platforms.

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20d ago

Conversion Rate Optimization (CRO) & Digital Marketing Specialist

Wealthy Group of Companies LLC Lakewood, NJ

Lakewood, NJ

20d ago

$100k - $150k/yr Full time Marketing Campaign Management Channel Management

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Job Description

The Conversion Rate Optimization (CRO) & Digital Marketing Specialist will own key parts of inbound marketing operations, including user funnel performance, paid acquisition efforts, and website conversion architecture. This role focuses on building industry-specific acquisition experiences, improving conversion efficiency through testing, and reporting results to executive leadership.

Location and Work Setup

Location: Lakewood, NJ
Work model: Onsite

Compensation

Base Salary: USD 100,000 - 150,000 per yearly

Responsibilities

Design, launch, and manage segmented marketing campaigns for distinct B2B industries and buyer personas, including tailored messaging, custom landing pages, and industry-specific Google Ads and paid search strategies.
Monitor daily website visitor interactions to identify drop-off points, session duration patterns, and user pathways using heatmaps, recordings, and advanced analytics tools to reduce conversion friction.
Maintain oversight of acquisition performance metrics, including Customer Acquisition Cost (CAC), Cost Per Lead (CPL), ROAS, and conversion value; use results to allocate budgets across industries and channels.
Coordinate external agency, freelancer, and technical vendor relationships, including specialized ad copywriters and paid media niche partners, to support high-quality delivery aligned with core performance metrics.
Design, run, and evaluate structured A/B tests across landing page layouts, value propositions, CTA placement, form fields, and ad copy to improve lead capture efficiency.
Audit and integrate digital acquisition channels across paid search (Google Ads), organic search (SEO), LinkedIn, Instagram, TikTok, X (Twitter), and YouTube to support lead routing, tracking accuracy, and conversion economics.
Refine digital touchpoints and initial lead capture flows to support a low-friction onboarding experience for recurring orders and long-term B2B partnerships.
Produce comprehensive reporting covering conversion performance, bounce rates, traffic quality, CAC trends, and ROI, including actionable recommendations for executive leadership.

Requirements

Experience: 4+ years of hands-on experience as a CRO Specialist, Growth Marketer, or Digital Marketing Strategist managing end-to-end inbound and performance channels.
Demonstrated ability to market a single core business across multiple, distinct industries with customized positioning, dedicated landing pages, and tailored Google Ads structures.
Strong command of performance metrics and acquisition mathematics, including CAC, lead-to-customer conversion rates, LTV, and payback periods.
Experience selecting, briefing, and managing external vendors, contractors, or agencies for specialized marketing projects.
Expert proficiency with Google Analytics (GA4), Google Tag Manager, Google Ads, modern landing page builders, A/B testing platforms, and heatmap and session-recording software.
Deep familiarity with paid search, organic search, and B2B-focused social and video platforms, including LinkedIn, YouTube, Instagram, and TikTok.
Prior experience in B2B ecommerce, commercial distribution, wholesale operations, or multi-vertical enterprise B2B service environments is strongly preferred.

Technologies

Google Analytics (GA4)
Google Tag Manager
Google Ads
Modern landing page builders
A/B testing platforms
Heatmap
Session-recording software
SEO
LinkedIn
Instagram
TikTok
X (Twitter)
YouTube

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2mo ago

Demand Generation Specialist

Union Savings Bank - CT Danbury, CT

Danbury, CT

2mo ago Closed

Full time Marketing Analytics Campaign Management

This position is no longer accepting applications (closed Aug 4, 2026).

Job Description

This on-site Demand Generation Specialist role is based in Danbury, CT.

Responsibilities

Develop and manage end-to-end demand generation programs, including lead generation, nurture, and lifecycle marketing, to improve lead quality, engagement, and conversions for consumer and business banking products.
Design and maintain automated workflows, email programs, audience segments, lead scoring models, and customer journeys within marketing automation platforms.
Partner with business-line stakeholders to elevate lead quality and readiness, optimize marketing qualified lead (MQL) performance, and support new-to-bank acquisition efforts.
Optimize landing pages, forms, and conversion paths to boost lead capture, loan applications, and overall campaign performance.
Use customer, prospect, and behavioral data to refine audience targeting, segmentation, and campaign effectiveness.
Support SEO, AEO, and digital experience improvements that enhance lead generation outcomes.
Monitor campaign, lead, and nurture performance and provide actionable recommendations to improve results.
Support source tracking, lead attribution, and reporting using marketing automation, website analytics, and business data sources.
Collaborate with internal teams and external partners to ensure programs are executed, measured, and compliant with governance standards.

Requirements

3 to 5 years of experience in digital marketing, demand generation, lifecycle marketing, marketing automation, or lead generation.
2 to 5 years of experience using marketing automation platforms such as Marketo, HubSpot, or similar technologies.
Education: Bachelor's degree or equivalent work experience.

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Landing Page Optimization Marketing Jobs

Performance Marketing Conversion Specialist

Conversion Rate Optimization (CRO) & Digital Marketing Specialist

Demand Generation Specialist

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