Performance Marketing Conversion Specialist

Your Behavioral Health is seeking a Performance Marketing Conversion Specialist to help build digital advertising creative and landing page experiences designed to generate inquiries, leads, and admissions. This onsite role in Torrance, CA blends copywriting, creative production, CRO, and landing page optimization across multiple acquisition channels, with ongoing performance analysis and testing to improve conversion outcomes.

The ideal candidate will translate campaign goals into high-converting ad and page experiences, partner with marketing leadership on messaging themes and patient/client pain points, and monitor key metrics such as conversion rate and cost per lead to guide improvements.

What you will do

• Create advertising concepts aligned to target audiences, service lines, and marketing objectives.
• Develop ad copy for Meta and other digital channels.
• Design testing variations across headlines, primary text, calls-to-action, and creative messaging.
• Turn strategic campaign goals into conversion-focused creative assets.
• Create and maintain landing pages to maximize conversions, including persuasive page copy and messaging frameworks.
• Build user experiences that support campaign objectives and optimize landing pages for mobile and desktop users.
• Apply best practices for lead generation forms, calls-to-action, and conversion paths.
• Analyze landing page and campaign performance, using data and user behavior to recommend improvements.
• Continuously test: headlines, page layouts, CTA buttons, form lengths, hero images and video, and social proof/testimonials.
• Develop messaging tailored to specific patient/client segments and service lines.
• Partner with marketing leadership to identify campaign themes, pain points, and value propositions.
• Support local, regional, and service-specific campaign initiatives.
• Ensure ad creative and landing pages align with campaign objectives and audience targeting strategies.
• Support campaign launches by creating and updating required creative assets.
• Monitor landing page metrics and track: conversion rate, form completion rate, bounce rate, time on page, cost per lead, and lead quality indicators.
• Participate in campaign review and optimization discussions.

Experience and qualifications

• 2-5+ years of experience creating digital advertising content and landing pages.
• Strong copywriting and content development skills.
• Understanding of lead generation and conversion funnels.
• Experience using landing page builders, CMS platforms, or website content management systems.
• Familiarity with A/B testing and conversion rate optimization principles.
• Attention to detail and project management skills.
• Experience with graphic design tools such as Canva, Adobe Illustrator, or Figma.
• 1-2 years experience working with CMS platforms, with WordPress preferred.

Technologies you may work with

• Meta, Meta Ads, Google Ads
• GA4
• Microsoft Clarity, Hotjar
• Canva, Adobe Illustrator, Figma
• WordPress
• CRM, marketing automation platforms, CMS platforms, landing page builders

Compensation and schedule

• $35 - $37 per hour
• Monday through Friday, onsite

Benefits

• Medical, dental, and vision insurance
• Life and disability coverage
• Retirement plan
• Paid sick, time off, and holidays
• Employee Assistance Program
• Professional development opportunities
• Other company-sponsored wellness or support programs

Preferred background

• Healthcare, behavioral health, or consumer services marketing experience.
• Experience writing conversion-focused sales copy.
• Familiarity with Meta Ads, Google Ads, and GA4.
• Experience with conversion optimization tools such as Microsoft Clarity, Hotjar, or similar platforms.
• Basic understanding of SEO and local search best practices.
• Experience with CRM and marketing automation platforms.