Performance Marketing Specialist

The Performance Marketing Specialist role at Accrual Equity Partners focuses on end-to-end measurement, optimization, and reporting, connecting marketing activity from the first click or phone call to closed revenue across multiple locations and channels.

Role Overview

You will own marketing performance measurement and optimization, including the attribution framework and the dashboards leadership uses to evaluate ROI. The role also emphasizes offline attribution through call tracking and offline conversion tracking, linking calls and walk-ins back to the original marketing source.

Key Responsibilities

• Design how marketing performance is measured from the first touch through closed revenue.
• Define lead-source taxonomy, conversion events, and attribution models.
• Address offline attribution by implementing call tracking and offline conversion tracking that connects phone calls and walk-in customers to their marketing source.
• Manage and optimize Google Ads.
• Manage and optimize Local Services Ads (LSA).
• Manage and optimize Google Business Profiles.
• Manage and optimize Paid Social campaigns.
• Continuously reduce Cost Per Lead while improving lead quality and Return on Ad Spend (ROAS).
• Build executive dashboards that clearly communicate ROAS, Customer Acquisition Cost (CAC), Cost Per Lead, channel performance, and location performance.
• Partner closely with the creative team, using performance data to identify what works and scale successful campaigns.
• Provide clear recommendations to improve marketing performance across every location.

Requirements

• Proven experience optimizing lead-generation marketing campaigns.
• Strong understanding of marketing attribution and the customer journey from lead through closed sale.
• Experience connecting marketing sources through CRM or POS systems to accurately measure ROI.
• Hands-on expertise with Google Analytics 4 (GA4).
• Hands-on expertise with Google Ads.
• Hands-on expertise with Meta Ads Manager.
• Experience with call tracking platforms such as CallRail, WhatConverts, and similar tracking software.
• Ability to translate marketing objectives into technical tracking requirements.
• Strong analytical skills with the ability to communicate data clearly to both technical and non-technical audiences.

Technologies

• Google Analytics 4 (GA4)
• Google Ads
• Meta Ads Manager
• Google Business Profiles
• Local Services Ads (LSA)
• CallRail
• WhatConverts
• CRM
• POS

Preferred Qualifications

• E-commerce marketing experience and strong ROAS optimization discipline.
• Multi-location Google Business Profile management.
• Local Services Ads (LSA) experience.
• SQL experience or experience working directly with marketing data.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Location and Work Arrangement

Hybrid remote in Scottsdale, AZ 85258.

Compensation

$160,000.00 - $185,000.00 per year.