Performance Marketing Associate, Social

The Performance Marketing Associate, Social role supports scalable paid media execution across social and other digital channels. You will help launch, manage, and optimize campaigns with a focus on ROAS and consistent performance against KPIs, using data, creative testing, and modern attribution and bidding approaches, including AI-powered tools.

Responsibilities

• Launch and manage paid media campaigns across social, search, and emerging channels, including audience targeting, ad copy alignment, creative testing, bidding, pacing, and budget allocation.
• Optimize performance through daily review of campaign data, spotting trends, reducing inefficient spend, managing delivery, and refining bidding strategies to improve results against campaign KPIs.
• Support scalable growth by continuously testing creative, audiences, bidding strategies, attribution approaches, and platform capabilities to strengthen returns.
• Partner with platforms including Meta, Google, and TikTok to test new ad products, respond to platform updates, and implement capabilities that improve campaign execution.
• Use AI-powered tools to improve workflow efficiency, accelerate testing, and identify new opportunities for optimization.
• Maintain daily and monthly forecasts, monitor performance against goals, and share insights that support informed budget and optimization decisions.
• Translate performance findings into clear, actionable recommendations and share learnings across the Performance Media Group to support broader growth initiatives.

Requirements

• 1+ years of experience in paid media, performance marketing, digital advertising, or a related field.
• Hands-on experience with self-service paid media platforms, ideally including Meta Ads Manager and Google Ads, with interest in emerging channels, formats, and platform features.
• Strong analytical skills and proficiency in Excel and/or Google Sheets; experience with Looker or Tableau is preferred.
• Comfort working with campaign performance data and large datasets, using metrics such as ROAS, pacing, margins, and other performance KPIs.
• Strong organization and attention to detail, with the ability to manage budget changes, ongoing creative testing, and competing priorities in a fast-moving environment.
• Curiosity about AI-powered tools and ability to use emerging technology to improve campaign execution, analysis, and workflow efficiency.
• Growth mindset and enthusiasm for performance marketing, experimentation, platform innovation, and evolving ad-tech trends.
• Based in New York City, working in the office four days per week.
• Bachelor's Degree.

Tools and Technologies

Meta Ads Manager, Google Ads, Excel, Google Sheets, Looker, Tableau, AI-powered tools, Meta, Google, TikTok

Location and Compensation

Location: New York, NY (onsite)

Salary: USD 66,300 - 70,000 per year

Benefits

• Access to innovative training programs, immersive workshops, and exclusive industry events.
• Hybrid work flexibility.
• Employee Resource Groups and a welcoming workplace where everyone feels valued and empowered.
• Comprehensive benefits package including medical, dental, and vision insurance from Day 1.
• 401(k) plan with a generous company match.